Consumer Communications Associate

PR and Communications New York City, New York


Who we are

SoFi is a digital personal finance company whose mission is to help its members achieve financial independence to realize their ambitions, whether that be to buy a house one day, start a family on their own terms or be debt free. We aim to be at the center of our members’ financial lives, and to help every member Get Their Money Right®. By joining SoFi, you’ll become part of a forward-thinking company that is transforming financial services by embracing technology to build innovative loan products, investment tools, and more. One of the fastest growing fintech companies, we’ve grown from 250 employees in 2015 to over 1,500 employees today, and are well on our way to reaching 1 million members. With offices across the US, we offer the excitement of a rapidly growing startup with the stability of a seasoned management team and some of the best talent around. As an employer, we strive to hire employees who are committed to both our company’s mission and our desire to build the best culture in the world. If you are driven, passionate about what you do, and excited about the SoFi mission, we would love to hear from you.

The role

We are looking for an Associate, Consumer Communications to join our PR team at SoFi. This position will be responsible for working with our Manager, Consumer Communications to highlight SoFi’s products, initiatives and member stories/events in consumer media.

The Associate, Consumer Communications will be responsible for helping design the strategy for consumer communications, drafting press materials, building media lists, assisting with daily media monitoring and working with cross-functional teams within SoFi to ensure our work is driving business outcomes.

What you’ll do:

  • Contribute to a world-class PR practice at SoFi, working with both in-house colleagues and external agencies

  • Activate creative consumer campaign and event concepts that map to business objectives, while generating media coverage and driving consumer usage

  • Cultivate and maintain relationships with consumer reporters; proactively pitch story ideas to journalists and follow up with editorial opportunities 

  • Write, edit, and proofread materials including press releases, pitches, fact sheets, media lists, etc.

  • Execute outreach programs that deliver positive coverage and improved influencer perceptions

  • Keep the team up to date on industry/audience trends and news

  • Occasional administrative tasks 

What you’ll need:

  • Bachelor’s degree; 2-3 years of relevant work experience (having agency experience a plus)

  • Track record of working on super-creative campaign and story ideas with demonstrated results

  • Ability to work in tandem with fellow teammates in San Francisco 

  • Proven communicator with excellent written and verbal communications skills

  • Attention to detail, while being able to rise above to see the bigger picture

  • Proactive and a team player 

Nice to have:

  • Strong existing consumer press relationships a plus

  • Knowledge of financial services / personal finance a plus

Why you’ll love working here

  • Competitive salary packages and bonuses

  • Comprehensive medical, dental, vision and life insurance benefits

  • Generous vacation and holidays

  • Paid parental leave for eligible employees

  • 401(k) and education on retirement planning

  • Tuition reimbursement on approved programs

  • Monthly contribution up to $200 to help you pay off your student loans

  • Great health & well-being benefits including: telehealth parental support, subsidized gym program

  • Employer paid lunch program (except for remote employees)

  • Fully stocked kitchen (snacks and drinks)

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.