Senior Marketing Manager

Marketing - Winnipeg Winnipeg, MB


SkipTheDishes is seeking a dedicated and driven individual to join our Marketing Team. This role combines designing and implementing marketing strategies aligned with business targets.

We’re looking for a skilled individual with a proven track record of expertise in a similar capacity of responsibility, that is customer-centric. We’re looking for a person who is driven to delight our customers, while supporting the business objectives.

What you’ll be doing:

  • Craft and execute a strategic roadmap of marketing initiatives that address relevant business opportunities.
  • Develop and execute campaigns from start to finish alongside internal stakeholders and agency partners (tasks include creation of marketing brief, creative concepting, agency selection, budget management).
  • Forecast impact of marketing campaigns and programs in order to be able to build and maintain a strategic marketing calendar.
  • Manage and execute marketing plans for location-specific and market-wide initiatives
  • Ensure marketing campaigns are tracked and measured appropriately to demonstrate effectiveness and return of investment.
  • Evaluate initiatives against standardized success metrics, provide recap, key learnings, and go-forward plan.
  • Partner with Strategic Development/Analytics to establish, report on, and improve KPIs for key customer segments and related campaigns.
  • Leads direct reports as well as external partners (core agencies, network of marketing providers) ensuring all marketing communications are consistent with brand guidelines and values.
  • Collaborate and gain agreement from all key stakeholders to ensure support for campaign activities and budgets.
  • Build strong relationships with business partners to develop a culture of collaboration with a solutions-driven approach. Make decisions that align with overall strategy.

Knowledge & Experience / Qualifications:

  • 8+ years of proven and progressive direct/product marketing experience (experience in high volume consumable products strongly preferred).
  • 3+ years’ experience leading and developing high-performance teams.
  • Minimum of 5 years of marketing management experience or equivalent.
  • University degree in Marketing, Management, or business related field or equivalent experience.
  • Strong planning, analytical and decision-making skills. Proven experience managing comprehensive marketing and media budgets.
  • Ability to effectively influence and communicate across various business lines and units at senior levels within the organization. Skilled at establishing effective partnerships, influence, gain buy-in and build trust with internal business partners.
  • Demonstrated ability to lead and respond positively to change, demonstrate adaptability when addressing shifting or competing priorities.
  • Customer-obsessed – tenacious about understanding customer behaviours, and passionate about delighting customers at every touch point.
  • Ability to manage multiple tasks, projects and deliverables in parallel to efficiently achieve high-quality results.
  • High degree of business acumen and understanding of sales promotion and advertising in high volume consumables environment.
  • Proven track record of creative problem-solving and developing marketing strategies as well as generating high customer traffic and sales results.

What it’s like to work at Skip:

  • Fast paced entrepreneurial environment
  • Exposure to leading-edge technology
  • Advancement opportunities for high contributors

Note: All employees will be asked to sign a Consent for Disclosure of Personal Information in order to complete a background check. Job offers will be conditional upon results that the Company determines to be satisfactory