Account Director

Brand Management Las Vegas, Nevada


Description

Essential Responsibilities:

  • Provides strong leadership and strategic direction to the client/agency team utilizing sound judgment, demonstrating market/industry expertise, a thorough understanding of objectives and analytics, and vision.

  • Supports the Group Account Director with the Velocity process for each assigned account(s), including development of tools and leading regular V.I.S.I.O.N. meetings.

  • Oversees all new plans, programs and creative to provide strategic direction; reviews all communication briefs.

  • Gains a thorough understanding of clients’ business and industry, becomes the “subject matter expert”, keeps abreast of changes, trends and issues and shares knowledge/information with client and internal team as appropriate.

  • Develops and maintains a strong, trusting partnership between agency and client by establishing solid, professional relationships

  • Presents clients with business building ideas, including potential new agency products/services; ensures client perception that agency consistently provides value-added services.

  • Leads the Strategic Council to set the strategic vision for the account, communicates it to cross-functional account team and ensures all agency deliverables are on strategy.

  • Guides and assists development of proposals and delivery of client presentations; ensures they are dynamic, persuasive, and grounded in strategic relevance.

  • Stays well informed on all account activities and keeps senior management continually advised on major projects or changes in strategic direction.

  • Continually supports, inspires and motivates team members to perform consistently and to the best of their ability.

  • Supports Group Account Director with creation of annual client budget, allocates to projects accordingly; forecasts and manages revenue projections.

  • Prepares client case studies and provides newsworthy information to R&R self promotions.

  • Seeks business opportunities with new and existing clients; works with assigned project manager to create proposals for new work

  • Anticipates problems, surfaces them and effectively resolves issues (with specific regard to strategic direction, budget allocation, and staff issues)

  • Ensures assigned staff has a clear understanding of expectations for their performance, receive frequent ongoing constructive feedback, have opportunities for learning and building new relationships, and are mentored for professional development; swiftly addresses performance issues.


Core Brand Management Responsibilities
:

  • Gathers, analyzes and shares with the entire team all relevant information and insights regarding our clients’ business.

  • Shares important account information and client news with the entire team.

  • Fosters collaboration and positive conflict resolution among team members.

  • Ensures all team members are included and appropriately engaged, including the client.

  • Understands and abides by the agency’s business practices and philosophies as well as understands R&R’s policies and procedures.

Other Responsibilities:

  • Performs other work-related responsibilities which are deemed by management to be an integral part of the job.

Expectations:

  • Behaves as a selfless leader throughout the office/agency.

  • Reinforces and leads by example the R&R Way, exhibiting candor, vigilance, ingenuity, drive and tenacity; and by being respectful, accountable, loyal and having integrity.

  • Does not micro-manage; empowers and supports staff while reinforcing accountability and responsibility.

  • Is focused on the objective and what we need to do to reach it – who do we need to persuade, where can we engage them, what message is most relevant, how will we know we’ve reached the goal.

  • Is an innovative, creative and proactive problem-solver.

  • Is willing to take risks and be collaborative in decision-making. Exercises good judgment.

  • Displays initiative and fosters an environment that yields exceptional individual and team performance.

  • Displays calm under pressure; helps the team stay grounded and focused during periods of intense pressure or uncertainty.

  • Is inclusive and empathetic toward all client/agency teammates.

  • Understands and leads team toward fulfilling the agency’s vision and goals.

  • Has a deep understanding of all agency services and departments, the roles and motivations/needs of the staff in those departments, and how teams must work together to develop the best solutions for our clients.

  • Is an expert regarding assigned clients’ business, including category, consumer, geo-political, environmental and economic trends and impacts.

  • Has a thorough understanding of the contract terms, as well as the agency’s financial and non-financial goals, for all assigned accounts.

  • Stays abreast of marketing trends and best practices.

  • Has effective interpersonal skills; builds rapport and positive working relationships with co-workers and clients.

  • Maintains accurate daily time sheets, and encourages the same from others.

  • Maintains an appropriate appearance and demeanor with clients and in other professional environments.

  • Understands and abides by the agency’s business practices and philosophies with clients and in other professional environments.


Required Skills, Knowledge, Characteristics and Experience
:

Self-assurance, and the confidence to purposely drive toward results while constantly problem-solving and engaging the commitment of others is essential for success in this role. A leadership style that is firm and goal oriented, and yet motivates, trains, and engages others in an enthusiastic way is important. The emphasis on building rapport and relationships with individuals and groups requires an outgoing, poised and persuasive communication style.

Bachelor’s degree in marketing, advertising, or related field is preferred. This position requires demonstrated ability effectively lead multiple staff and the activity of at least one account. Generally, requires at least five to eight years of experience in marketing in a client organization or account management in a full service agency environment, including at least 5 years experience leading cross-functional teams and supervising direct reports.