Assistant Media Planner

Media Phoenix, Arizona


Description

Essential Functions:

 

  • Understands assigned client business verticals, objectives and strategies.
  • Assists planning team throughout E=MC2 planning process including research, evaluations and recommendations of media vehicles and tactics.
  • Develop understanding of Velocity and how to apply the focus areas to job function.
  • Reviews and evaluates media proposals as submitted, developing POVs as needed.
  • Assists with media negotiations and stewardship of plan/flowcharts from concept to final invoice reconciliation.
  • Depending on client assignment, will be expected to work across all media, including Broadcast, Print, OOH, Online and Mobile.
  • Should have understanding of research tools and systems, including IMS, MRI, Scarborough, Nielsen, Arbitron, ComScore, Media Tools, Doubleclick, Google Analytics, etc.
  • For any online responsibilities, will be expected to assist in reporting, optimization (creative and ad placement) and analysis/ROI of all plans.
  • Assists with securing and facilitating added-value as part of plan negotiations achieving client and department objectives, as well as providing appropriate recaps.
  • Updates all media flowcharts, budget & invoice reconciliations, and plans as necessary.
  • Assists with media authorizations and contracts, including proper documentation of all approvals, signed paperwork and revised documents.
  • Responsible for developing creative grids with proper media specifications for account and creative teams, as well as leads external trafficking needs.
  • Maintains and builds professional relationships with internal team and media representatives.
  • Expected to know basic media math while growing knowledge within space.
  • Should exhibit awareness and desire for continued education within advertising space including new media, industry trends, market conditions and research.
  • Will complete R&R’s rrMIT 101 and 201 training programs within first year of employment.

 

 

 

Other Responsibilities:

 

  • Performs other work-related duties as assigned.
  • Reinforces R&R Velocity principles and continually implements this strategy into client’s overall communications plan.
  • Understands and abides by the agency’s business practices and philosophies as well as understands R&R’s policies and procedures.
  • Participates in R&R’s media training program and other training where assigned.

 

 

EXPECTATIONS:

 

  • Maintains accurate daily time sheets.
  • Maintains an appropriate appearance and demeanor with clients and in other professional environments.
  • Must be conscientious.
  • Must be willing to work overtime when necessary.
  • Must be self-motivated.

 

Minimum Qualifications:

 

Bachelor’s degree in advertising or related field or equivalent experience.  Internship or other experience in media planning and buying preferred.  Strong oral and written communication skills.  Must have effective interpersonal skills and be computer literate.