Digital Specialist, Field Communications
Description
Digital Specialist, Field Communications
Responsibilities
- Support the Field Communications team with the execution of planned Field Communications initiatives
- Program and deploy Field-facing emails via Salesforce Marketing Cloud, including ad hoc emails and email journeys
- Represent Field team interests in Salesforce Marketing Cloud development
- Manage email lists and compile, analyze and deliver email performance reports and insights to help improve future campaigns and optimize key metrics
- Manage content for autoresponder emails via SAP Back Office/Smart Edit
- Ownership of Field Communications project management account
- Other duties as assigned
Qualifications
- BA/BS degree in Marketing or related field
- Minimum of three years’ work experience required, preferably in a fast-paced, dynamic and high-performance environment
- Minimum one year’s experience programming and deploying emails using a major email service provider (ExactTarget, Cheetah Mail, etc.); Salesforce Marketing Cloud experience strongly preferred
- Understanding and working knowledge of HTML
- Advanced proficiency in using the latest versions of all Microsoft Office applications, especially Excel
- Tech-savvy; comfortable learning and using new software and digital tools
- Affinity for data and using data to find solutions to business needs
- Ability to offer flexibility in schedule, understanding some projects may require additional work during evenings and some weekends
- Supremely excellent attention to detail, organizational skills and ability to create and maintain detailed documentation
- Excellent written and verbal communication skills
- Excellent grammar and editing skills
- Strong problem-solving skills; must be proactive and take initiative
- Ability to establish and build partnerships with all levels of management and cross-functional business partners
- Highly self-motivated and self-directed with experience working in a fast paced, team-oriented, collaborative environment
- Demonstrate genuine enthusiasm and professionalism
- Experience working in a direct selling or multilevel marketing company preferred
- Video editing experience using Adobe Premiere Pro a plus.