Senior Media Associate Digital

Media New York, NY


Description

Are you looking for new challenges in your media career? Are you excited about the ability to work within an integrated co-located agency where Media collaborates with all disciplines at the beginning of every creative brief across all media platforms?

Red Fuse is looking for a Sr. Media Associate who would like to build on his/her media planning/buying skills for the North American brands of Colgate Palmolive, including oral care, personal care, pet care and home care products. You will be part of a smart, strategic team that sits with and collaborates with brand strategy and creative to ensure that advertising campaigns resonate and reach the targeted audiences.

Responsibilities

  • Assist in the development and stewardship of ALL media platform communications plans with emphasis on digital as well as other emerging media initiatives based on client requirements and needs
  • Contribute to strategy/tactic planning, buying and implementation
  • Participate in media plan recommendation development and presentation
  • Media plan execution and oversight (e.g. ad serving, trafficking, billing systems, etc.
  • Collaboration with the Creative, Account Management and Social teams in order to ensure digital media plan development which is integrated and complementary to overall communications/marketing strategies and plans
  • Keep up to date with industry trends and offerings and have a perspective on how/why they should or should not be considered for clients’ media plans
  • Campaign reporting, analysis and optimization
  • Ensure overall quality and integrity of plans
  • Supervise Media Associate and assist in mentoring

 Position Requirements

  • Bachelor’s degree; concentration in advertising, marketing, business or communications
  • 1+ year experience in Media planning/buying
  • Strong quantitative skills, including analytical abilities and math proficiency
  • Demonstrate strategic thinking and problem solving skills
  • Ability to work within a team, handle multiple assignments and meet tight deadlines
  • Excellent verbal and written communication skills