Senior Media Associate Digital

Media New York, NY


Are you looking for new challenges in your media career? Are you excited about the ability to work within an integrated co-located agency where Media collaborates with all disciplines at the beginning of every creative brief across all media platforms?

Red Fuse is looking for a Sr. Media Associate who would like to build on his/her media planning/buying skills for the North American brands of Colgate Palmolive, including oral care, personal care, pet care and home care products. You will be part of a smart, strategic team that sits with and collaborates with brand strategy and creative to ensure that advertising campaigns resonate and reach the targeted audiences.


  • Assist in the development and stewardship of ALL media platform communications plans with emphasis on digital as well as other emerging media initiatives based on client requirements and needs
  • Contribute to strategy/tactic planning, buying and implementation
  • Participate in media plan recommendation development and presentation
  • Media plan execution and oversight (e.g. ad serving, trafficking, billing systems, etc.
  • Collaboration with the Creative, Account Management and Social teams in order to ensure digital media plan development which is integrated and complementary to overall communications/marketing strategies and plans
  • Keep up to date with industry trends and offerings and have a perspective on how/why they should or should not be considered for clients’ media plans
  • Campaign reporting, analysis and optimization
  • Ensure overall quality and integrity of plans
  • Supervise Media Associate and assist in mentoring

 Position Requirements

  • Bachelor’s degree; concentration in advertising, marketing, business or communications
  • 1+ year experience in Media planning/buying
  • Strong quantitative skills, including analytical abilities and math proficiency
  • Demonstrate strategic thinking and problem solving skills
  • Ability to work within a team, handle multiple assignments and meet tight deadlines
  • Excellent verbal and written communication skills