Sr. Director of Sales

Sales Irvine, California



  • Own the sales strategy and execution plan to drive revenue and growth
  • Develop and execute strategic sales plans by region and by account type to improve sales productivity and meet targets
  • Develop and implement direct channel and distribution strategies
  • Create and continuously evaluate competitive positioning to ensure market competitiveness and optimal sales strategy
  • Help develop pricing strategy for new product introductions
  • Builds and maintains key partner and distribution channel relationships
  • Manage team of sales professionals, setting goals, providing performance feedback and managing sales incentive program
  • Builds, develops and trains the sales team, providing effective sales management tools and resources
  • Develop and implement key performance indicators and action plans
  • Provide regular reporting and communication of key sales performance metrics to executive team
  • Develop and implement a sales training program

Desired Experience:

  • 15+ years of sales leadership experience in Professional and Prosumer camera Markets.
  • Channel development experience within professional and semi-professional cameras and equipment segment.
  • Bachelor’s degree required and MBA preferred
  • International sales experience in global, geographically distributed environments preferred, with exposure/experience in emerging/mid-sized corporate environments desired
  • Experience in working with senior executives
  • Strong track record of increased responsibility and success
  • Outstanding consultative selling abilities and exceptional ability to influence executive level clients and partners
  • Strong ability to plan and execute sales objectives and plans
  • Strong business acumen and knowledge of strategic sales and planning
  • Outstanding communication skills and ability to effectively present information to executive team
  • Ability to travel both domestically and Internationally
  • Relationship with key accounts in our market sector
  • Experience building and leading a sales team both in-house and outside
  • Have worked with or for a market leader camera company

Desired Culture/Leadership Qualifications:

  • Embraces RED’s entrepreneurial culture
  • Ability to effectively handle ambiguity in processes and structure
  • Ability to successfully work in fast-paced, high growth environment – must be able to have fun while delivering superior results
  • Demonstrates and emulates the highest regard for ethical responsibilities
  • Quickly establishes credibility and earns trust of others at all levels of the organization
  • Values history of RED, including previous experiences and practices while helping focus on continuous improvement and growth
  • Collaborative, supportive and a team player in driving RED’s organizational goals
  • Ability and willingness to roll up sleeves and do the necessary work with the team
  • Energetic, forward-thinking individual who is excited in working in creative yet business driven environment
  • Strategic, visionary thinker who has sound technical skills, analytical ability, good judgment and strong operational focus