RPG Research and Insights Associate

Research & Insights Boston, Massachusetts San Francisco, California Raleigh, North Carolina New York, New York


Description

The Research & Insights Associate analyzes media (earned and social), audience and competitive trends, and consolidates information into actionable insights.

The Research & Insights Associate reports to the Research & Insights Director.

KEY TASKS & RESPONSIBILITIES

  • Translate marketing and business goals into research plans
  • Collaborate with account teams to develop measurement and reporting plans
  • Interpret data and research reports, and share insights with teams across the agency
  • Develop and present client-ready presentations
  • Balance priorities and work simultaneously on multiple projects
  • Facilitate knowledge sharing with teams across the agency to infuse research best practices into work and improve internal tools, methodologies and processes

QUALIFICATIONS

  • Strong background in quantitative methodologies, market research, communications or behavioral sciences (e.g., Market Research, Statistics, Psychology, Behavioral Economics/Decision Sciences, etc.)
  • Experience in communications, public relations, marketing or other relevant industries (consulting, professional services, nonprofit, etc.)
  • Strong conceptual understanding of research & analytics methods
  • Ability to draw insights from data and communicate them in a compelling way
  • Proven ability to successfully manage multiple projects concurrently
  • Proactive, self-starter attitude; comfortable with ambiguity and balancing multiple priorities and needs
  • Excellent written and verbal communications skills
  • Strong attention to detail
  • Ability to master social and media conversation analysis tools such as Quid and Netbase
  • Proficient in Microsoft Excel and working knowledge of Word and PowerPoint

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