Market Research Manager (Business Analyst)

Audience Development & Research Boulder, Colorado

The New Hope Network and the NEXT Data & Insights team are seeking a highly skilled and strategic Market Research Manager to work in our Boulder, Colorado office. This is an excellent opportunity to work at the heart of the natural products industry for an industry thought leader, publisher of industry trade journals, and the owners of Natural Products Expos. Enjoy a dog-friendly office and onsite fitness center, and experience collaborating with an innovative group of employees!

New Hope and NEXT have become known for their research, market intelligence, and insights and for their work to inform, educate and accelerate the growth of the industry. Natural products is a dynamic and growing industry and New Hope is excited to be using its unique position in the market to build a range of products and services which offer strategic insights that blend market intelligence, industry expertise and qualitative and quantitative inputs. Our clients range from large consumer packaged goods companies to smaller manufacturers, supplement and ingredient manufacturers, and investors.  

Position Summary:

As Market Research Manager for the NEXT Data & Insights team you will work to help design and execute market intelligence and market research projects using a wide array of primary and secondary information sources as well as qualitative and quantitative research methodologies. Most of our projects utilize a variety of research types to develop a balanced perspective and unique insights into the front end of new product development and innovation. Creative problem solving and the ability to work with an array of qualitative (e.g., trends, expert input, patterns in new product launches), and quantitative inputs (e.g., survey research, scanner data, proprietary databases) is needed in this role. For this position we are looking for candidates with Associate Brand Manager experience at a CPG brand or consulting experience working with Brand Managers. Qualified candidates will have experience working on/with CPG brands, analyzing IRI, SPINS and/or Nielsen scanner and syndicated data to inform brand management decisions. 

Responsibilities Include: 

  • Lead and manage projects from design through completion working with clients, contractors, internal resources and your own experience and initiative.
  • Own and lead the analyses of syndicated data to create insightful category reviews, performance benchmarks, and deep understanding of brand and competitive performance, key drivers and activities.
  • Create and manage a natural products trends database designed to integrate qualitative and quantitative data points which will serve as the foundation for NEXT new product development efforts.
  • Lead successful engagements and the creation of consultative intelligence and insights deliverables.
  • Leverage the full array of New Hope assets and primary data collection and market research to deliver unique value to clients focused on industry intelligence and the front-end of innovation.
  • Help to develop and nurture new revenue streams for NEXT.
  • Support marketing and sales efforts by creating scaleable market intelligence deliverables, supporting content marketing efforts and scoping and bidding projects.
  • Inform and inspire New Hope content creation with the use of market understanding, data and insights.
  • Support efforts to integrate NEXT data and insights assets with the broader New Hope content and show businesses.

Qualifications and Experience:

  • Knowledge of the natural products industry either through personal values and lifestyle choices or professional experience.
  • 2 to 5 or more years of relevant work experience, either client-side or with a professional services firm.
  • Experience working on or consulting for CPG brands and supporting brand management decision making with data and insights
  • Experience working with IRI, SPINS, Nielsen scanner and syndicated data sources to guide business decision making.
  • Experience using IRI, SPINS, Nielsen scanner and syndicated data for consulting and/or brand management.
  • Experience working in Excel and/or other database including their use for analysis, manipulation and maintenance.
  • Exceptional strategic thinking skills with an ability to tie insights back to practical business implications.
  • Demonstrated ability to guide the research execution delivering highly actionable results tailored to specific business needs.
  • Demonstrated ability to synthesize and interpret a range of qualitative and quantitative research results in order to drive unique strategic insights.
  • Strong writing skills and a proven ability to write compelling narratives as well as presentation decks to bring insights to life and deliver compelling recommendations.
  • Exceptional interpersonal and confident communication skills, including presentations and public speaking.
  • Exceptionally well-organized, detail-oriented, quality focused and effective at multi-tasking in a dynamic environment.
  • Collaborative, positive attitude with desire to work in a demanding, fast paced, and dynamic work environment for a rapidly growing business.
  • Business savvy, analytic mindset and client service orientation
  • Entrepreneurial spirit and proactive problem solving skills and a willingness to ‘figure it out’
  • Demonstrated strong leadership capabilities
  • Strong project management and project leadership skills
  • Demonstrates passion, ownership and commitment to their work
  • Process oriented, yet has the ability to see the bigger picture
  • BA or BS in an analytically rigorous discipline such as Mathematics, Statistics, Market Research, Business Analysis, or Economics. M.B.A. a plus.
  • Note: the role may require travel up to once or twice a month 

To get to know our products better please visit:,,

If you are interested in joining or efforts to grow this exciting and dynamic industry we would enjoy speaking with you about the opportunities available to join our team.

Note: We are an organization which is passionate about our mission of “more health for more people” and supporting the growth of the Natural and Organic Products industry. We are looking for candidates with shared interests and passions; a cover letter which explains your personal and/or professional connection to the industry will be an important consideration in our evaluation of candidates.