Online Marketing Manager

Marketing Austin, Texas


Description

Position at Pathway Vet Alliance

 Pathway Vet Alliance is now hiring an Online Marketing Manager to join our AMAZING team!

Pathway Vet Alliance is a veterinary hospital ownership and management support company that currently has more than 200 hospitals in our group. We promote an emotionally intelligent, positive culture that enables our team members to achieve their career vision and goals. Our support office team embodies our core values as we carry in our daily tasks. We are proud to be at the top of the industry with our robust benefits package offerings.

Job Summary: 

The Online Marketing Manager is responsible for managing the online presence of Pathway’s locations, including websites, online reputation and survey management, SEO and chat services. This position will be part of the Channel and Services Team that assists the Clinic Marketing Team in achieving its strategic goals.

Job Responsibilities: 

  • Manage website content maintenance for all Pathway hospitals through our enterprise, multi-tenant platform and CMS               
  • Manage SEO strategy and relationship with SEO provider, ensuring execution is aligned with Pathway’s goals
  • Manage Online Reputation Management for all locations through our enterprise review tracker platform
  • Manage consumer surveys and referral partners surveys, measuring B2C and B2B feedback through our enterprise survey system
  • Manage third-party provider relationship for Chat services hosted on the hospitals’ websites
  • Collaborate with the marketing analyst to track performance for all channels managed directly
  • Collaborate with the Strategy Team to ensure hospitals’ goals are reached
  • Collaborate with cross-functional teams to produce effective campaigns
  • Collaborate with agency partners, such as ad agencies, PR agencies, etc.
  • Create marketing presentations for stakeholders
  • Help with marketing requests and tickets as needed 

Education and Skills:

  • Bachelor’s degree in marketing, communications, or related fields
  • Experience as a web/online manager: 3+ years
  • Experience with CMS management: 3+ years
  • Experience with SEO management: 3+ years
  • Knowledge of HTML, CSS and JavaScript preferred.
  • Strong attention to detail
  • In-depth understanding of data analytics
  • Strong project management skills
  • A commitment to outstanding client service and collaboration
  • Excellent communications and facilitation skills to build relationships and foster trust at all organizational levels
  • Passion for pets and their health and well-being 
  • Ability to thrive in a fast-paced, growth environment, and to meet deadlines
  • Ability to quickly adapt to changes
  • The ability to think in complex and ever-changing situations, strong communication skills and the ability to solve problems, execute, and transfer knowledge
  • Ability to analyze various sources of data in order to establish priorities and initiate operational programs
  • Sound personal judgment in decision-making
  • Experience in the Veterinary field is a plus
  • Availability to occasionally work uncommon hours and overtime, and to be subject to recall for business emergencies

Why work at Pathway Vet Alliance?

Pathway Vet Alliance is a veterinary hospital ownership and management support company that currently has more than 200 hospitals in our group. We promote an emotionally intelligent, positive culture that enables our team members to achieve their career vision and goals. Our support office team embodies our core values as we carry in our daily tasks. We are proud to be at the top of the industry with our robust benefits package offerings.

Apply today!  We look forward to hearing from you!