Marketing Analyst

Marketing Austin, Texas


Position at Pathway

Pathway Vet Alliance is now hiring a Marketing Business Analyst to join their team!

Pathway Vet Alliance is a veterinary hospital ownership and management support company that currently has more than 190 hospitals in our group. We promote an emotionally intelligent, positive culture that enables our team members to achieve their career vision and goals. Our support office team embodies our core values as we carry in our daily tasks. We are proud to be at the top of the industry with our robust benefits package offerings.

The ideal candidate:

  • Has a Bachelor’s degree in a related technical field
  • Has 5 or more years of business analyst experience
  • Is detail-oriented, analytical and inquisitive
Job Summary: 

Marketing Analyst responsibilities include tracking advertising costs, researching consumer behavior and exploring market trends and opportunities. In this position, you will spend your days surveying information, creating reports, summarizing data with graphs and tables.  To be successful in this role, you should have experience with developing Life Time Value models; analyzing marketing channel ROI; compiling, deduping and matching email and direct mail lists; performing direct mail analysis.

 Job Responsibilities:

  • Create informative, actionable and repeatable reporting that identifies business trends and opportunities for growth
  • Conduct insightful, ad hoc analyses to investigate ongoing or one-time operational issues
  • Interpret and evaluate research data and develop integrated business analyses and projections to support strategic decision-making
  • Plan and develop market research to support strategic planning and specific marketing initiatives
  • Prepare technical reports by collecting, analyzing and summarizing information and trends
  • Compiling direct mail lists across multiple list source and doing match-back performance analysis
  • Perform daily, weekly and monthly KPI analyses
  • Protect operations by keeping information confidential

 Education and Skills:

  • Bachelor’s degree in a related technical field
  • Proficiency in Power BI
  • Proficiency in Microsoft Access and SQL database management and maintenance
  • High proficiency in Microsoft Excel with a strong focus on pivot tables and visualization
  • Strong understanding of Google Analytics
  • Call tracking analysis
  • Detail oriented, analytical and inquisitive
  • Strong experience in user testing and project management
  • A commitment to teamwork
  • Extremely organized with strong time-management skills
  • Well-developed communications & interpersonal skills, conflict management resolution skills and the ability to provide timely and consistent feedback
  • Ability to anticipate operational weaknesses and create, direct and implement solutions for correction
  • Skills in accomplishing tasks in a timely manner through formal and informal direction
  • Ability to effectively handle stressful situations
  • Business knowledge including the ability to analyze and utilize reports and data to affect positive change
  • Passion for pets and their health and well-being
  • Experience in the Veterinary field is a plus
  • Preferred: 5+ years’ experience as a business analyst
  • Availability to occasionally work uncommon hours and overtime, and to be subject to recall for business emergencies.

Apply today!  We look forward to hearing from you!