Senior Channel Marketing Manager
Pathway Vet Alliance is now hiring a Senior Marketing Manager to join our AMAZING team!
The Senior Channel Marketing Manager is responsible for implementing marketing campaigns through specific channels to promote services and products across all Pathway hospitals and for the Pathway parent brand. This position will lead and manage a Channel and Services Team that assists the Clinic Marketing Team in achieving its strategic goals.
- Responsible for managing all channel marketing team and platforms
- Develop and implement a scalable campaign implementation workflow with the Clinic Marketing Team
- Execute Pathway and practice level marketing tactics
- Specific channels managed include:
- Outbound Marketing
- Social Media
- Web Marketing
- Inbound Marketing
- Events for the parent brand (Pathway Vet Alliance)
- Specific services managed include as of today:
- Manage the Pathway Vet Alliance brand including:
- Collaborate with cross-functional teams to produce effective promotional campaigns
- Collaborate with agency partners, such as ad agencies, PR agencies, etc.
- Create marketing presentations for stakeholders
- Help with marketing requests and tickets as needed
Education and Skills:
- Bachelor’s degree in marketing, communications, or related fields
- Experience as a manager: 5+ years
- Experience in integrated marketing: 5+ years
- Knowledge of SEO/SEM and Google Analytics
- In-depth understanding of data analytics
- In-depth understating of branding
- Strong project management skills
- A commitment to outstanding client service and collaboration
- Excellent communications and facilitation skills to build relationships and foster trust at all organizational levels
- Passion for pets and their health and well-being
Pathway Vet Alliance is a veterinary hospital ownership and management support company that currently has more than 200 hospitals in our group. We promote an emotionally intelligent, positive culture that enables our team members to achieve their career vision and goals. Our support office team embodies our core values as we carry in our daily tasks. We are proud to be at the top of the industry with our robust benefits package offerings.
Apply today! We look forward to hearing from you!