Senior Brand Strategist

Account Planning Santa Monica, California


Description

PALIO. There’s nothing good to see here. From our point-of-view, good ideas have quietly become a commodity. 

 

Great ones, on the other hand, seep into the world and rearrange the context through which the world is viewed. That’s why our core value is our core belief which is our core mission: Do the great thing. Nothing more, nothing less. We are an omni-channel creative agency that has chosen to ignite the way health is cared for. Good simply doesn’t get that done. You have to ignite minds in bold and beautifully disruptive ways.   Come join us in our Santa Monica office.

 

ABOUT THE ROLE

The Senior Brand Strategist develops brand strategies and tactics that align with our clients’ business objectives.  The primary focus of this role is to help our clients compete and win.   The Senior Brand Strategist reports to the EVP, Strategy and Growth at PALIO and is a member of our integrated strategic services team consisting of Brand Planners, Medical Directors, and Engagement Strategists.   PALIO’s multi-disciplinary approach to Strategy offers a differentiating leadership opportunity in healthcare marketing.  This position is actively client facing.

 

RESPONSIBILITIES

The Senior Brand Strategist represents the voice of the customer while serving as a steward of the brand.  In this role, you will be responsible for:

  • Understanding, applying and optimizing the PALIO methodology and strategic frameworks
  • Conducting and presenting situation analyses, including customer insight mining, competitive evaluation, and SWOT analysis
  • Leading the agency team to develop positioning and brand identity
  • Leading strategic planning and developing strategy roadmaps
  • Writing creative briefs
  • Leading tactical planning and ensuring strategic alignment with business objectives
  • Developing discussion guides and conduct stakeholder interviews
  • Developing quant surveys and provide agency POV on all client research
  • Attending research initiatives sponsored by the client to understand HCPs and Patients needs
  • Assisting with workshop facilitation

QUALIFICATIONS

 

  • A Bachelor’s degree, and a high degree of curiosity
  • 6-8 years’ experience in healthcare marketing or advertising; prior oncology experience preferred
  • Keen understanding of market research, competitive landscape analysis and customer insight mining
  • Excellent interpersonal and communication skills – samples of writing and PowerPoint presentations will be required
  • Ability to think creatively, both inside and outside of the box
  • Strong analytical and research skills

 

If you agree that great is the only point worth making—come home.