Senior Digital Marketing Manager
Description
ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.
ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has a wide global footprint with offices in key regions, including London, Singapore and Sydney. For more information, please visit www.ON24.com.
ON24 is seeking a highly motivated Senior Digital Marketing Manager to join our Marketing team. The role will lead and execute our organic and paid digital strategies, web optimization and digital programs. The role will work closely with various roles on the marketing team to generate demand and drive web conversion on a global scale.
We are looking for an experienced professional to lead our digital efforts, plan and coordinate ongoing day-to-day efforts across SEO and multiple ad platforms and develop an advanced growth strategy for the future. You have done everything from in-the-weeds tactical daily bid adjustments to keyword builds and audits. You are near-expert level in all formats of search (SEM) and display advertising. You know the pillars of SEO and can explain how you have achieved first page ranking for a keyword and grown organic traffic for a B2B organization. You can provide senior-level planning support & comms to executives and know how to draw insights from data to tell a story. This is a unique opportunity for the right candidate to develop strategy but still execute on a daily basis; you will have impact immediately.
Responsibilities:
STRATEGY
- Develop and oversee a comprehensive digital marketing strategy
- Build the digital roadmap to help us achieve our aggressive annual pipeline and revenue goals, while increasing awareness of our brand
- Develop, prioritize, and own the execution of our SEO roadmap
- Be the owner of the keyword strategy and collaborate with content, demand gen, product, brand teams to drive traffic and conversion
- Leverage a strong data analytics background to own the full funnel impact of digital efforts; continuously audit and recommend strategies to drive improved results and efficiency
- Explore new and emerging digital marketing & acquisition opportunities/tech, allowing us to target audiences in new ways
- Interlock with field partners and strategy to drive a continuous feedback loop and down-funnel conversion
- Own full funnel conversion rate for key high value conversion points; including leading indicators, on-page conversion, & down-funnel conversion
- Effectively manage third party agencies to drive SEO and paid media results
EXECUTION
- Manage the execution of a digital marketing strategy for paid marketing campaigns across SEM, Display, Social, and other digital channels - keep this highly organized and visible
- Make the calls on audience sizing, spend allocation, budget optimization, cadence, channel mix and overall prioritization of campaigns
- Work closely with our agency and 3rd-party marketing platforms to test new features, technologies, and methodologies - have an eye for constant optimization
- Develop winning SEO tactics and strategies that improve the organic search visibility/ranking of ON24/our keywords
- Help improve the user journeys on our website by optimizing messaging, landing page designs, website tools, offers, and overall experience
- Develop, expand, and execute optimization and personalization programs for main website assets
- Work cross-functionally with other teams to define and prioritize short and long-term campaigns to drive web conversion and lead generation
REPORTING
- Develop ROAS and demand gen models to forecast and track conversions, Sales Qualified Leads (SQLs), pipeline, and revenue
- Define SEO success metrics, and other analytics to gauge SEO health
- Use data and analytics to draw insights & continually optimize campaigns; inform internal stakeholders of performance (eg: DG, Content, PMM, Product teams, SDR)
- Main business KPIs will be program efficiency and effectiveness in terms of: responses & engagement, net new names, contribution to pipeline, acceleration of pipeline, and revenue growth
- Ensure accurate reporting and audit of operations across the channels you own
Qualifications:
- BA/BS in marketing or related field
- 5-8 years of digital/paid media or performance marketing experience at an agency or B2B SaaS company; 3+ years of SEO experience in B2B SaaS/Tech
- Solid understanding of SEO ecosystem and strategies to grow quality traffic
- Proven track record on search (SEM), paid social, programmatic display advertising, auction formats and bidding/investment efficiency and ROI
- Experience leveraging content, copy, imagery, and landing page messaging to drive conversion rate optimization strategies
- Knowledge of optimization tools (e.g, Optimizely); demand generation tools (e.g, Marketo, SFDC, 6sense, Demandbase, Drift, Clearbit, Rollworks); web analytics software (e.g, Google Analytics, Google Search Console), Wordpress, reporting/visualization software (e.g, Domo).
- Ability to articulate SEO ideas, strategies, and tactics to audiences with varying knowledge of SEO (novices to technical specialists)
- Ability to lead incremental tests and ability to measure marketing impact
- Inquisitive and innovative - test and learn mentality with a hunger to leverage the latest technology and methods to drive growth
- Strong analytical, problem-solving, and decision-making skills; data driven mindset
- Motivated, self-starter attitude, ready to come to the table with ideas
ON24 is proud to be an equal employment opportunities (EEO) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ON24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Pursuant to the San Francisco Fair Chance Ordinance, ON24 will consider for employment qualified applicants with arrest and conviction records.
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