Senior Manager, Business Development

Business Development & Strategic Partnerships New York, NY


About the Department

NYRR’s Business Development Team, part of the Strategic Partnerships & Runner Products (SPRP) department, is responsible for generating and garnering corporate revenue, value and promotion for NYRR in exchange for marketing and advertising benefits to its partners.  The department seeks to match the needs of NYRR with that of partners’ and their various objectives.  NYRR’s needs include monetary investments, as well as value-in-kind products and services, which help to reduce NYRR’s expenses.  Other key focuses include partner marketing/promotional support and media and platform rights discussions, which help build the NYRR brand and expand the audience.  In addition to bringing in revenue, the Business Development team ensures that NYRR delivers on its obligations to its partners.

About the Position

The NYRR Business Development team is seeking a full-time Senior Manager position beginning in Summer 2019.  The Business Development team is responsible for garnering corporate revenue, value and promotion for NYRR in exchange for marketing and advertising benefits to its partners. The position will lead general sales outreach and vendor management for the TCS New York City Marathon Expo, our premiere opportunity for brand activation and engagement. The position will support the Business Development team on presentation development and sales packaging of NYRR event assets and custom program ideas, and lead sales discussion for certain key categories and accounts.  This individual will also directly assist the Sales Director with media rights discussions and integrations with NYRR’s media partners (IMG & WABC).

Brief Overview:
The Business Development Senior Manager will be a key component of the Strategic Partnerships team and gain valuable experience and leadership pertaining to the world of sports sponsorship, client management and how NYRR cultivates revenue to create and enhance world class road races.  The position will lend itself to touching the business of many high-profile sponsors and each day will present new and exciting challenges.  Practical experience will be gained both within the office and out in the field via live events.      

Job Responsibilities:

  • Lead the TCS New York City Marathon Expo sales process, through prospecting/identifying new business opportunities and securing returning partners. This role will lead the onboarding of all Expo vendors (new and returning) through negotiation, management of required paperwork and distribution of event information and logistics (with external Expo partners and internal NYRR teams)
  • Develop contacts and key relationships with decision makers within target Business Development categories and strategic new business opportunities
  • Manage and maintain Business Development and Expo sales outreach lists including developing leads/contacts and assisting with sales tracking via Salesforce
  • Manage the day to day communication and lead generation within the NYRR Sponsorship Inbox, a resource for outside brands to engage with NYRR directly on sponsorship opportunities
  • Work with Sales Managers/Director on sales packaging and PowerPoint presentation development for NYRR event assets and custom program ideas
  • Work with Sales Director on specific projects that pertain to NYRR media rights, which may include working directly with NYRR media and individual partners around the TCS New York City Marathon broadcast
  • Assist with research on industry best practices and support target category research deep dives
  • Coordinate meetings and conference calls for the business development team as needed
  • Develop strong working relationships with a variety of external partners and internal departments, to manage expectations and achieve goals
  • Assist with photo research and creative asset collection for use in sales presentations

Job Requirements:

Skills and Attributes:

  • Strong Microsoft Office skills, including PowerPoint, Word, Excel, and Outlook
  • Excellent verbal and written communication skills
  • Ability to speak proficiently and knowledgeably, with NYRR prospects and clients
  • Sense of ownership, responsibility, and accountability
  • Ability to multitask and prioritize workloads in a fast paced, challenging environment
  • Confidence to ask questions, follow up in a timely fashion, and be proactive in taking initiative
  • Exhibit solution-oriented thinking, as well as excellent problem solving, decision making, and interpersonal skills



  • 7+ years working in business development/sales.  Experience in event planning, account management, and/or partnership marketing a plus
  • Familiarity with corporate sponsorship/consulting, including various rights and packages in marketplace today
  • Experience in prospecting new business opportunities, and turning leads into real sponsorship discussions
  • Previous employment with a sports and/or media organizations a plus
  • Previous negotiating skills a plus


  • Bachelor’s Degree – focus on business, sales, marketing, communications, or sports management a plus
  • MBA a plus

New York Road Runners is an Equal Opportunity Employer