Digital Marketing Specialist: Beijing, China

Marketing Beijing, China Req.Num.: 5440

Hungry. Humble. Honest.

Our values form the foundation of who we are and how we operate every day around the world. They show up in our ambition to achieve our dreams, our courage to do what matters, and our tenacity to keep customers happy. At Nutanix, we prize those unique individuals who demonstrate empathy, respect differences, and appreciate others. If you’re authentic, credible and transparent—someone who walks your talk and thrives on collaboration—we want you to join our team!

Be a part of building a company that is truly leading an IT revolution. We make infrastructure invisible, elevating IT to focus on the applications and services that power their business. Led by Dheeraj Pandey, one of CRN’s “Top 25 Innovators of 2016,” Nutanix welcomes big thinkers and budding entrepreneurs, those who are unafraid to take on seemingly impossible challenges and interested in learning how to build a business along the way.

Nutanix employees enjoy some amazing benefits and perks: healthcare, employee events, world renowned speakers, training and development, and much more. See what life is like at Nutanix by following us on Twitter: @NutanixCareers and Instagram: @Nutanix


The Digital Marketing Specialist, Greater China will be responsible for executing, analyzing, and optimizing all digital marketing activities in Greater China under the direction of the Head of Marketing GC. The primary goals of this position are to increase awareness, generate quality leads for Nutanix sales team through creative, cutting edge campaigns and ensuring the Nutanix local website is kept current and captivating.  You will work closely with the local sales and partner teams, the APJ/Corp digital and creative teams and our focus go-to-market partners to execute demand generation digital programs, channel/OEM partner digital campaigns and support the local marketing team on F2F events.


  • Lead website localization and drive more usage of
  • Help coordinate localization and distribution of marketing materials
  • Execute email campaign to nurture existing leads to build pipeline.
  • Support team on regional events, including seminars, tradeshows, networking events and user group meetings.
  • Marketing operational support including event attendees list upload to SFDC, Purchase Request submission, Manage Event calendars
  • Coordinate and execute multi-touch demand generation programs
  • Support in building customer success stories used as public references and case studies.
  • Participate in social media and engagement in local markets. 

The Candidate
Working for a fast paced tech startup excites you; you want to have the opportunity to own the regional digital marketing strategy and execution. Obviously, you have comprehensive experience in marketing, but more importantly you want to be part of this because you are eager to grow and create. You are a team player and love working with smart creative and motivated people.  Welcome to Nutanix!


  • 5+ years experience in digital marketing with some experience in channel and field marketing across GC.
  • Understanding of datacenter infrastructure and virtualization technologies is preferred.
  • Deep understanding of all modern demand generation channels and when to deploy each type of activity for maximum effectiveness.
  • Experience with and marketing automation solutions such as Marketo and web content management solution  such as Wordpress a plus.
  • Strong project management skills and ability to perform in fast-paced and high-energy environment.
  • Extensive experience in localizing and executing global integrated campaigns.
  • Bachelor’s degree in marketing, economics, business administration, mathematics, or statistics from top university.
  • Multi-lingual with Chinese and English preferred.
The scope of responsibilities for this role is territorial based. Travel might be required and is anticipated to be approximately 10% of the time.

A comprehensive competitive compensation program will be tailored to the chosen candidate.

Nutanix is an equal opportunity employer.

The Equal Employment Opportunity Policy is to provide fair and equal employment opportunity for all associates and job applicants regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability. Nutanix hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

Nutanix believes that associates should be provided with a working environment that enables each associate to be productive and to work to the best of his or her ability. We do not condone or tolerate an atmosphere of intimidation or harassment based on race, color, religion, national origin, gender, sexual orientation, age, marital status or disability.

We expect and require the cooperation of all associates in maintaining a discrimination and harassment-free atmosphere.