Product Marketing Director

Product Management Hoboken, New Jersey Job Number: 11065

Position at NICE Actimize

NICE Actimize (a fully-owned subsidiary of NICE Systems (NASDAQ:NICE)) is comprised of talented, creative and dedicated individuals with a passion for delivering innovative solutions to the market. At NICE Actimize, we recognize that every employee’s contributions are integral to our company’s growth and success. To find and acquire the best and brightest talent around the globe, we offer a challenging work environment, competitive compensation and benefits, and rewarding career opportunities. Come share, grow and learn with us – you’ll be challenged, you’ll have fun and you’ll be part of a fast-growing, highly respected organization.

NICE Actimize is currently seeking an experienced Product Marketing professional to join our dynamic and growing Product Marketing team.


Essential Duties and Responsibilities:

  • Acts as the single source of expertise Enterprise Risk Case Management.
  • Works with the Product team to perform market research and develop and execute strategies to bring new products to market, implementing global, go-to-market strategies and assessing and recommending sales approach to achieve revenue plans and business development goals.
  • Generates business plans, assesses and identifies market opportunities to create opportunities for existing and new NICE Actimize Risk Case Management products in new market segments based on ability-to-execute and competitive forces in the Business Process Management (BPM) arena and beyond.
  • Understands the significance of industry trends and new technologies and completes qualitative assessment of competitors and their capabilities.
  • Leads the partnership with Marketing and Product Management in the process of developing the definition, messaging, and positioning of solutions that articulates the superiority of Actimize’s Enterprise Risk Case Manager products and ensures that message content is tailored for specific audiences.
  • Ensuring that effective marketing plans are in place that will deliver optimal pipeline coverage for segment-specific sales target plans.
  • Lead go-to-market campaigns, support marketing activity, influence analysts and support PR to strengthen market position, and represent NICE Actimize at conferences and industry events.
  • Develop and maintain marketing collateral and sales support materials and tools, including product literature, datasheets, sales tools, product demos and presentations, whitepapers, industry articles, case studies, ROI analysis, sales training, and more.
  • Partnering with Product Management to help define product specifications and validating solution roadmap plans & product vision with customers, market analysts & sales teams.
  • Provide product and market segment expertise to support sales activities and assist with responses to RFI’s and RFP’s.
  • Ensures that all employees in a variety of sales, marketing and services roles are properly trained to present products effectively in the market place.


Job Requirements:

Knowledge & Proficiency in Core Product Marketing Skill Areas:

  • Strategic Business Planning
  • Competitor Analysis
  • Solution Positioning
  • Market Segmentation
  • Buyer Persona Profile Analysis, Messaging & Positioning
  • Product Launch Management
  • Sales Training & Channel Readiness
  • Sales Tool Development & Deal Support
  • Internal Communications & Training

 Applied Business & Process Skill Areas:

  • Strategic Business Planning
  • NICE Actimize products and solutions
  • Sales processes and systems
  • Creative writing & copy editing

 Domain Expertise

  • Corporate security
  • Fraud operations
  • Financial crime operations
  • Regulatory (SAR) filing operations
  • Criminal investigations

 Communication Skills:

  • Excellent written & verbal communication
  • Excellent presentation skills
  • Business negotiation skills



  • Industry Knowledge of Enterprise Case Management Market Domain
  • Product Marketing and/or Product Management Experience: 5+ years of Product Marketing and/or Product Management experience.
  • Command of Key Marketing, Product Planning & Sales Management Concepts: buyer-persona targeting, development & communication; opportunity support & pipeline management; planning, developing and coordinating multiple projects, events and activities.
  • Expert Communication Skills: Demonstrable proficiency in customer, analyst & media communications; excellent writing and communication skills
  • Travel: willingness to travel 25% - 33%
  • Graduate Education: MBA or other graduate-level degree
  • Other Desired Attributes: experience in Product Management and/or Pre-Sales capacities; demonstrated success working in matrixed environments; ability to thrive in a dynamic environment


NICE Actimize is offering a competitive base salary, commissions and a full benefit package. Benefits include: medical, dental, 401K, vision, Life, STD, LTD, and a Flexible spending account.


NICE Actimize Inc. is an Equal Opportunity Employer and does not discriminate on the basis of age, gender, race, color, religion, creed, national origin, sexual orientation, marital status, disability, disabled veteran status or Vietnam era veteran status, or other legally protected categories

NICE is committed to provide an environment based on equal opportunity for all qualified applicants and employees. It is the policy of NICE to afford equal employment opportunities to qualified individuals, regardless of age, race, color, creed, religion, citizenship, ancestry, national origin, sex, gender, pregnancy, mental or physical disability, marital status, veteran status, service in the Armed Forces, sexual or affectional orientation, atypical hereditary cellular or blood traits, genetic information, status as a victim of domestic or sexual violence, and/or any other status protected by any applicable federal, state and/or local statute or regulation.