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A Company That Has Been Built With Passion

Founded in Borås, Sweden in 2004, Nelly.com is one of the true e-commerce pioneers in Scandinavia. In only 10 years, we have gone from internet startup to being one of the most wellknown and loved fashion e-tailers in Scandinavia.

More than 15 million customers every month get access to a commercial take on the latest fashion trends. Nelly.com launches up to 200 new products every day, from more than 500 brands, ranging from top designers to up and coming labels to our own trend designer brands. With a focus on party dresses and high heels, Nelly.com is a fashion destination for outgoing young and trendy women all over the world.

Nelly.com consistently offers competitive prices, fast delivery and efficient customer care. From the beginning, Nelly.com has been built with passion, drive, innovation and self-confidence in all areas. We constantly strive to be better, faster and exceed expectations.

With the ambition to grow new sites has been launched during the years. Members.com started in 2011, each day providing new and inspiring campaigns. We offer a variety of products such as fashion, interior, sports and beauty, all to 30-80% discount. In 2014 we also started NLYMan with the vision to be the no.1 online destination providing accessible and style to ambitious young men.

We believe that with hard work, anything is possible.

Read more about our sites!

Nelly.com NLY Man memebers.com


    Nelly.com’s vision is to be the no.1 online Nordic fashion destination providing a wide selection of the latest trends and fashion must-haves for outgoing young women.


    Our mission is to be the outgoing girl’s best friend. The one you want to be and the one you love to party with.

  • Video - Nelly Pool Party - Destination IBIZA!
  • Video - Nelly Pool Party - OPHELIA Dress Collection
  • Video - Nelly Pool Party - Destination IBIZA!

The Nelly Way

The Nelly Way

We have a genuine passion for our business, customers and products. This passion is part of everything we do and gives us the energy to constantly push forward.

The Nelly Way

Growth and profitability is our top priority. We believe that with hard work, anything is possible. We are not afraid to set high goals and fight our way to the top.

The Nelly Way

We are proud of what we have accomplished and act with self-confidence in everything we do. Our experience and knowledge of our products and customers makes us comfortable with our highly set ambitions. We know our company and business better than anyone else.

The Nelly Way

We have to challenge ourselves to always think and act at the front edge. Innovation is about the ability to form a good idea and create a product or service that satisfies the customer’s requirements and which creates added value for the customer.

Take a Look Inside

"Du trivs här om du verkligen brinner för det du gör, förstår värdet av ditt arbete och hur det spelar in i vår stora familj"

Sebastian, IT Development Manager

Get to Know Sebastian

"Det jag trivs bäst med på Nelly är alla goa kollegor och drivet som finns hos alla. Jag gillar tempot och att vi hela tiden rör oss framåt och utvecklar det vi gör."

Sandra, Operations Manager

Get to Know Sandra

"Jag utmanas hela tiden med nya arbetsuppgifter och man har stora möjligheter att växa i sin roll."

Emmy, Buyer

Get to Know Emmy
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