Marketing Analyst
Description
Are you passionate about marketing and highly skilled in data analytics? Do you have ninja-like proficiency on Excel?
Monarch Investment and Management is looking to hire a top-tier Marketing Analyst to set the foundation for effective decision-making throughout the marketing department. Through deep data analysis, system audits, strength/weakness assessment, summary reporting, and recommendation of potent solutions, the Marketing Analyst supports the team in shaping effective growth-oriented strategies. The Marketing Analyst is a real-life wizard— someone who can take raw data and transform it into valuable marketing insights that ultimately inform decision-making processes and increase ROI.
Essential Job Duties and Responsibilities:
- Partners with internal teams and regional leadership to ensure that all available digital marketing resources are being maximized and used in an efficient manner.
- Builds and refines attribution models, then suggests alternatives as needed.
- Audits and tests digital marketing systems.
- Executes A/B testing of websites, landing pages, digital touchpoints, and all creative assets.
- Manages all aspects of reputation management platforms and provides accurate reporting, troubleshooting, and supportive service.
- Maintains rigorous quality control over all related data, analyses, and metrics, including ongoing evaluation of data accuracy and workflow processes.
- Performs ad hoc data analysis and reporting as needed, including, but not limited to, ROI analysis, benchmarking, KPI YoY analysis, and monthly marketing reports.
- Identifies opportunities to improve upon data collection, analysis, and identification of red flags & action items. Proposes solutions as needed.
- Masters current company technology and assists in implementing new technological tools that enhance the modeling, analysis, and reporting of financial information.
- Employs consistent compliance to the Monarch Professional Behavioral Standards and models servant leadership on a daily basis.
Supervisory Responsibilities:
None / Expected to mentor and train subordinate marketing team members who may not have a clear grasp on data. You will coach them on how to interpret the data and make the best decisions in regards to ROI.
Knowledge, Skills, and Required Experience:
- Bachelor’s degree in marketing or a field related to data analytics
- 1-2 years of experience working in marketing data analysis or an equivalent combination of education and work experience in multifamily
- Advanced, ninja-like proficiency with Microsoft Excel
- Advanced proficiency with PowerPoint, Microsoft Word, and Data Studio
- Primary understanding of web design and search engine optimization (SEO)
- Must demonstrate a strong ability to:
- Answer data requests in an efficient and creative manner
- Draw insights out of a complex data set, sometimes based on vague and difficult requests from superiors
- Operate major online marketing channels
- Manage lead generation on ad platforms which drives qualified sales
- Create useful narratives out of data and generate buy-in from your audience
- Surface marketing insights and present them to Monarch departments with appropriate recommendations
- Communicate clearly and effectively at all times (both in speech and writing)
- Minimize environmental distractions in order to complete work and remain focused
- Assist and support marketing department teammates with various projects
- Attend to all relevant requests in a timely manner
Knowledge, Skills, and Preferred Experience:
- Bachelor’s degree in marketing, communications, or a related field
- 2-3 years of experience analyzing marketing or data at a deep level
- Experience and technical knowledge of Google Adwords and other analytics platforms
- A strong desire to gain experience within the multifamily industry
