OpenMind | Director, Digital Excellence Lead
Description
You will be responsible for maintaining key relationships across OpenMind; our GroupM business Acceleration; and with our priority digital partners. The purpose of these relationships are to stay on top of the opportunities available for our clients and how they can be packaged in line with their maturity roadmaps.
In this role, you will be responsible for the day-to-day management of the tactical media plan and its proper implementation, working to implement the brand’s overall media strategy in the context of changing marketplace conditions and opportunities.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role This role reports to the Director.
4 best things about the job:
- Drive digital strategies and manage the operational relationship for one of Mindshare’s most interesting and digitally forward client.
- Puts you on the cutting edge of digital advertising (search, social, online video, etc.) and digital measurement.
- Drive best practice digital marketing solutions as this client is one of Mindshare biggest digital spenders.
- Opportunity to work for a market leader client.
Measures of success –
In three months:
- Demonstrate understanding of the client using data to gain insight on business challenges. You will also be up to speed with the competitor landscape for the client's industry.
In six months:
- Be the person whom the client goes to for day-to-day digital insight and activities. Begin to propose ideas and activities to answer identified challenges.
In twelve months:
- Mentor and handle performance appraisal for team and lead projects independently.
Responsibilities of the role:
- Responsible and accountable for client’s digital P&L, ensuring growing digital revenues and profitability across brands.
- Client servicing, relationship management and demonstrating digital leadership across brands.
- Maintain an in-depth knowledge of client businesses and ensure digital strategies align with brands business objectives and needs.
- To drive brands digital investments upwards and to plan and develop ideas for “media first” innovations and build capability in strategy.
- Establish senior client relationships that position Openmind as a principle business partner. Be unafraid to push back, be bold and stand your ground in terms of ideas.
- Collaborate with core planning teams to ensure optimal integration of digital solutions in the overall brand plans, and ensure deployment of best-in-class digital implementation across brands.
- Grow team’s digital capabilities and develop sound long term strategic plans for all the key brands.
- Oversee the team’s day to day tasks, ensure quality service delivery and efficient implementation across all brands.
What you will need:
- Experience in developing and implementing various digital strategies, with media background and agency experience an advantage.
- Experience in managing large budgets.
- Strong leadership and strategic thinker, an independent, self-driven and responsible individual, with multi-tasking and decision making abilities.
- Significant proven experience of working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners.
- Detailed awareness of the digital industry, client business issues, industry trends, consumer trends, market status and competition.
- Shows a depth of understanding of the industry, business, brands and consumers in client conversations.
- This client doesn’t just ask for innovation – they expect it. So you’ll be part of a team who deliver award winning work.