Planning Manager

Comms Planning & Strategy Bangkok, Thailand

Description

OpenMind

OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the global transformation for Nestlé’s media function. Core to the solution is the best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.

You will be part of GroupM, based in Bangkok. You will be responsible for maintaining key relationships across OpenMind; our GroupM business Acceleration; and with our priority digital partners. The purpose of these relationships are to stay on top of the opportunities available for our clients and how they can be packaged in line with their maturity roadmaps.

In this role, you will be responsible for the day-to-day management of the digital account, including implementation planning and trading. An original thinker, you are a natural at building trusted and influential relationships with clients and media partners.

Reporting of the role

This role reports to: Director, Planning

3 best things about the job:

Utilize an in-depth knowledge on client category, brands and specific client requests and needs to provide appropriate input and direction to the agency units driving the entire value exchange process
Lead account ‘project manager’ for the entire business accountable for achieving deadlines across all campaigns and deliverables
Act as key liaison accountable for the entire work product (for assigned client brands) among each business unit (Business Planning, Invention and Exchange) that contribute to the overall media plan development process both internal and external

In this role, your goals will be: In three months:

Begun to develop relationships with the key day-to-day team, client and media partner contacts
Used your strong media contacts to unlock innovative solutions for the client both proactively and in response to briefs.
Have a clear understanding of the day-to-day implementation and reporting tools utilised by the team

In six months:

Motivated and inspired the team to produce a high quality work
A thorough understanding of the client’s business, working as an extension of their marketing team and fostering strong relationships with key stakeholders
Been involved with annual negotiations to maximize client investment

In 12 months:

Ensured that your client servicing is best in class
Trained and mentored junior team members
Shared your specialist digital knowledge with the agency to contribute to our continuous learning environment
Ensured client is kept up to date on the media landscape, providing necessary media information and updates and competitor reports.

What you’ll bring:

Developing innovative and effective digital communication solutions in response to client briefs
Ensuring creativity, accuracy and timely output across the portfolio.
You will have a strong point of view on the digital landscape and will be comfortable presenting new, innovative thinking to clients.
Your success will be measured through success in team engagement, delivering award-worthy case studies, impressive feedback scores from clients and year on year delivery against financial targets.

Minimum qualifications:

Under graduate degree in communication or media or business management (Post-graduate/masters preferred)
At least 5 years in media planning experience or related field required
Knowledgeable about and experienced with the concepts, approaches and issues involved in tactical media planning
Familiar with the timelines, processes and needs of the implementation of all media
Knowledgeable about new approaches to and developments in tactical planning
Demonstrated critical thinking and problem solving
Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
Ability to make decisions and use critical thinking
Knowledge and use of various research systems

More about GroupM Thailand

In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Planning Manager

Description

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