L' Atelier | Regional Media Executive
Description
L’Atelier Asia is looking for a Regional Media Executive. This role is responsible for developing and landing a strong media strategy for the LVMH portfolio’s most iconic Louis Vuitton and Christian Dior Couture.
Reporting of the role
- At L' Atelier we stand for Adaptive Marketing - we can credibly say this for several reasons: we were the first global media agency; we took a chance and launched in Asia as opposed to the UK or US; and we were the first start-up WPP ever invested in. We have challenger in our DNA
- Client: In this role, you will be working on one of the most exciting categories of industry
- Integration: This is a hybrid online and offline role, plus working on social
In this role, your goals will be:
In three months:
- Becoming familiar with all relevant media and finance systems, and the team processes
- Providing superior administrative support to the team
- Obtaining the basic knowledge and relevant skills of media planning and buying
- Supporting daily routines with working partners (media vendors, finance etc.)
In six months:
- Able to build knowledge of media landscape
- Building an understanding of client’s product portfolio
- Growing to work closely with working partners mentioned above on media campaign (campaign executions and daily routines)
- Start building an understanding of the Adaptive Marketing Framework and how it is applied to the team’s processes and output
In 12 months:
- Start developing a strong media POV and develop media recommendations
- Building trusted relationships with media partners and clients
- Start developing trusted and influential relationships with media owner
What your day job looks like at Mindshare:
- Support manager on key functions include but not limited to Media Planning, Buying and Trafficking, Reports preparation etc.
- Participate in monitoring and evaluation on the effectiveness of different media channels
- Manage and use various research, advertising, tracking and trafficking tools given on various post-campaign reports
What you’ll bring:
- Full execution supports to the team
- New and fresh ideas on enhancing the jobs / processes
Minimum qualifications:
- Degree in any discipline, major in Marketing information management, business, mathematics would have an advantage.
- Able to manage multi-task and have a good interpersonal skill
- Good at numbers and have attention to details
- Able to work independently but also a good team player
- Passionate to pursue career in media industry
- Must be fluent in written and spoken English and Chinese
- Fresh Graduate will be considered
About GroupM
GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
About Hong Kong
Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.
If you want a future in media and communications, and believe in Hong Kong’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.