Analyst and Public Relations Manager

Marketing [US]Marketing Palo Alto, California


Description

Analyst/PR Relations Manager

 

  • Execute on current AR Plan and evolve on strategy and expansion of analyst relationships
  • Manage analyst engagement and events calendar
  • Communicate MetricStream news to the analyst community via Monthly Newsletters and other channels
  • Handle inbound analyst requests in a timely and effective manner, including surveys, inquiries, briefings and customers requests.
  • Drive program management of key reports surveys including Gartner Magic Quadrants, Forrester Wave’s, Chartis Reports, IDC and others.
  • Work with product marketing and sales leaders to develop sales enablement materials in support of major report placements.
  • Manage the strategy, coordination and preparation of presentations, briefing sheets, talking points and materials needed for key spokespeople ahead of analyst interactions.
  • Assist marketing team to use analysts strategically in support of marketing efforts including website, speaking opportunities, presentations and report sponsorship for lead generation.
  • Monitor research and disseminate analyst insights on market and competitors to key internal stakeholders.
  • Track and report analyst interactions and coverage 
  • Participate in the planning and execution of MetricStream and analyst firm events
  • Execute PR Strategy and CXO Communication plan Manage end-to-end drafting, review and release of press releases
  • Monthly status calls with PR firm
  • Post all media coverage on corporate social media pages (Twitter, Facebook, Linked)
  • Media coverage tracker – update tracker with all media coverage
  • Send regular media coverage digest to “all-team” with media coverage, press releases and drafted LinkedIn posts
  • 2-3 years of experience in Marketing or Communications role.