EssenceMediaCom | Planning Executive
Description
About EssenceMediacom
Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. the agency is more than 2,000 people strong, manages $4B in annualized media spend and deploys campaigns in 121 markets via 21 offices in APAC, EMEA and North America. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.
The Role Objective
The Planner is primarily responsible for consistent excellent plan recommendations for the brands in their categories and delivering high quality, fully integrated plan executions & operational excellence.
The Planner has a deep understanding of the category & brand challenges, turns business objectives into communications objectives and defines clear KPI’s for each brief.
Responsibilities
Strategic Skills
Strategic Skills
- Support the Client Lead by providing expertise on Planning
- Provide insight and analysis to the Client Lead to support the development of data driven strategic recommendations for the client
Client Account Management
- Develop strong relationships with clients
- Work with wider teams (including performance marketing, biddable and programmatic) to ensure regular reporting that serves the client’s needs.
- Act as a client contact for the assigned categories and countries and forming close relationships with the client to become the face of EssencemediaCom in front of the client
Operating and Technical Requirements
- Coordinate & complete annual plans for all brands for the assigned categories. Turn business objectives into comms objectives and define clear KPIs for each brief
- Develop the brand’s communication strategy, working in partnership with Agency’s strategists, the other teams within the region / globally and with clients
- Develop consistent excellent plan recommendations for brands in the assigned categories & related Operations staff to deliver outstanding plan execution & operational excellence
- Forge solid working relationship with the internal team at MediaCom and GroupM, developing multi-channel plans and responses to client briefs with the other colleagues/teams (if applicable).
- Ensure strong collaborative communication internally and with all other agency partners so information is efficiently and effectively shared (with digital and buying)
- Help drive innovation that is founded in clear audience insight
- Develop strategic recommendations in conjunction with rest of the strategy team
- Review Consumer insight and competitive reports interpretation and key learnings (aggregate and integrate research data in the plans)
- Use The System
- Complete planning reports accurately and on time
- Collaborates closely with buying/implementation teams within the company as to maintain a campaigns delivery throughout the year within agreed KPI’s (e.g. reach objectives)
New Business
- Identify opportunities within the client for incremental growth
- Support the Client Lead in providing insight and case studies for New Business Pitches
Other Areas
- Participate in workshops, training sessions and team building events.
- Deliver best practice day to day project management.
- Proactively build relationships outside of the immediate team.
- Demonstrate a business sense and a commercial understanding of profitability.
- Financial control of client’s business in conjunction with Account Manager (payments, invoices, reconciliations, PO tracking etc.)
- Demonstrate an understanding of the media and technology developments that influence performance planning and clients’ business.
- Be an advocate of continuous improvement, enthusiastic and positive with a “Can Do” attitude
Key Performance Indicators
- Product: outstanding plan execution & operational excellence. KPI TBC
- Client: satisfaction, retention, and growth, contributing to a high score for strategy and activation planning in agency evaluation. KPI TRR score
- Commercial: client profitability. KPI Client profitability target
- Personal development: positive My360 feedback from manager, peers, and clients.
Education, skills and behaviours
- 1+ years of experience on a similar role
- Ideally Degree educated in a business, numerical or analytical degree e.g. economics, mathematics, statistics, or engineering
- Numerate and analytical
- Bilingual preferred; Japanese and English; with fluency in one language and basic communication skills in the other.
- PC literate (Excel, PowerPoint, Word)
- Demonstrable strong planning skills and experience
- Experience in implementation planning
- Proven record in the relevant sector with category management experience
- Evidence of being able to influence and manage client stakeholders at the relevant level
- Analytical skills to identify consumer journey planning
- Target orientation e.g. very results driven, ability to work effectively to targets
- Good customer relationship management experience