Client Success Strategist

Advertising Modesto, CA


Description

Position at The Modesto Bee

The Client Success Strategist (CSS) is a large contributor to the overall success of the Advertising Team as they will own the day-to-day management of digital accounts and help develop strategies to drive future account performance.  The CSS will assist in creating digital solutions after gaining an in-depth understanding of the clients business, needs and ROI requirements. The Client Success Strategist must be a team player willing to provide support where needed with other misc. projects and planning.

ESSENTIAL FUNCTIONS:
Client Management + Strategic Planning

  • Grow and develop the designated business.
  • Build trust with and advise clients, providing a range of options to achieve client business and marketing objectives.
  • Manage and effectively communicate client expectations for all initiatives
  • Contact and develop relationships with designated clients.
  • Supervise “day-to-day” designated client initiatives, including, but not limited to, business-building, strategy, media and creative projects.
  • Play an essential role in major presentations to clients, including annual planning and selling creative, media plans and integrated campaign initiatives.
  • Provide guidance to clients, assisting them with all aspects of their marketing and advertising.
  • Deep dive with client reporting and web analytics
  • Show our clients the value of our work by creating custom reports based on site goals to measure website performance.
  • Discover underperforming areas of campaigns; identify opportunities to improve.
  • Attend client presentations, add insight to data, and field strategic and technical questions.
  • Engage with clients and resolve issues.
  • Provide leadership, support and expertise. Inspire, motivate, train and mentor the team as appropriate.
  • Practice standard operating procedures within the department to engage with others professionally, efficiently and profitably.
  • Own client goals with detail-oriented briefs and strong attention to project management and follow-through
  • Take responsibility for overall client budgets and scope.
  • Define project parameters and client needs.
  • Manage client expectations regarding timing, schedules and process.
  • Take responsibility for overall communication to the client and of the client’s business, providing insight to agency team members regarding client business or project-specific needs.
  • Recap client meetings in writing.

NON-ESSENTIAL FUNCTIONS:

  • Performs other duties and projects as assigned.
  • Attends webinars and additional training opportunities to continue to increase knowledge.

KNOWLEDGE/SKILLS/ABILITIES:

  • Must be able to work independently and as a part of a team.
  • Must have the ability to handle multiple projects and responsibilities simultaneously.
  • Intermediate to advanced proficiency with personal computers, the Internet, database applications, and the Microsoft Office suite of products.
  • Intermediate to advanced knowledge of web technologies, Google Analytics and digital ad serving/trafficking.
  • Must be able to work effectively with others and communicate in a positive manner.
    Possess business and digital acumen; strategic thinker.
  • Competitive, passionate and results driven.
  • Ability to troubleshoot issues and display strong problem solving abilities.
  • Exhibits technical competency with systems and tools.
  • Strong communication, analytical and organizational skills.
  • Able to multi-task and excel under intense deadline pressure in a rapidly changing environment.
  • Able to learn new computer/web-based/3rd party programs and tools.
  • Possess leadership qualities as they manage multiple projects to meet client needs.
  • Must have experience with technical development across multiple platforms as well as an understanding of the greater digital landscape (online banners, mobile, digital analytics, search, etc.).
  • Must have exceptional presentation skills as well as excellent analytical skills.
  • Must be highly organized, with a charismatic and varied communication style.

QUALIFICATIONS:

  • Two years of prior account management experience required.
  • Bachelor’s degree in Marketing/Advertising or related field preferred
  • Able to work under conditions where aggressive deadline pressures are essential.
  • Prior experience with Graphic Design ecouraged