Local Accounts Representative

Advertising Charlotte, NC


Primary Responsibilities:

  • Understand and assess and develop plans for areas for growth (cross-sell/up-sell/new customers) within identified categories and assigned geography

  • Utilize category-specific value propositions to incorporate impactful insights into proposals

  • Target and build relationships with existing clients and potential clients within the local market

  • Create  proposals after  gaining a complete understanding of the client’s needs through a CIA

  • Communicate the ROI of the solution and educate the client on the solution, as needed

  • Actively manage relationship by reporting campaign results to ensure client satisfaction and identify follow-up opportunities for up-sell and cross-sell

  • Smoothly transition accounts to and from other teams as necessary based on spending level and customer needs

Key Competencies:

  • Able to identify and capture new business revenue

  • Understands each client and their unique business needs in order to provide ROI-impactful solutions

  • Exhibits technical competency, e.g. updating our CRM, creating client-ready proposals in PowerPoint, etc..

  • Researches and provides insights to the clients

  • Comfortable networking at events and working trade-shows

  • Driven, sales oriented, self starter, self motivated, and persistent.

Job Requirements:

  • 1 year of outside sales experienced is preferred.

  • College degree required.

  • Strong customer service skills with the ability to build relationships.

  • Understanding of basic marketing concepts.

  • Proficient in Microsoft Word, Excel, and Powerpoint.

  • Must have access to a dependable vehicle and valid driver's license.

The fulltime position includes a competitive salary, commission program, and a comprehensive benefits package, including 401(k) match. Observer Media Group, powered by The Charlotte Observer, is an equal opportunity employer.