Digital Media Buyer

Advertising Sacramento, CA


Description

Position at The Sacramento Bee

Bee Media is an emerging Marketing Agency, as part of McClatchy and The Sacramento Bee. With the drive of a start-up and the foundation of a 160 year-old trusted mediasource, our focus is hands-on media buying and optimization, in-house data research teams, and a mission to support Journalism and brand storytelling.

In this role you will be responsible for Media Buying, Campaign Monitoring, Campaign Optimization and Problem Solving.

Primary Responsibilities:

  • Implement, analyze and optimize display marketing activities.
  • Act as a specialist of display marketing channel. Stay current with new advanced in display marketing and the competitive landscape.
  • Maintain working knowledge of analytics, conversion tracking, e-commerce, and the interplay of PPC/SEM and local search.
  • Drive continue innovation and best practice implementation.

Additional Key Responsibilities:

  • Strong communication, analytical, and organizational skills.
  • Ability to take direction, but thrive while working independently.
  • Ability to take initiative, identify key issues and develop creative solutions.
  • Able to multi-task and excel under intense deadline pressure in a rapidly changing environment.

Technical Qualification:

  • Proficient with DFP and DBM
  • PCC and SEO preferred
  • High proficiency in Word, Excel, and PowerPoint.
  • Proficient in Google Analytics, and Google Webmaster tools.
  • Ability to learn new computer/web-based research programs/tools.

The Sacramento Bee/BeeMedia is an equal opportunity employer, is committed to promoting diversity within our drug and alcohol free workplace.