Strategic Media Sales Consultant

Advertising Lexington, KY


Description

Position at Lexington Herald-Leader

 Essential functions:

  • Provide over the top customer service.
  • Achieves overall and digital sales goals by understanding, assessing and developing areas for growth within identified opportunity categories and locations.
  • Competently service all accounts through: strategic prospecting, planning, needs analysis, idea generation, proposal preparation and presentation/closing.
  • Establishes key relationships with account’s influencers and decision makers that are interested in multi-product solutions.
  • Works with designated multi-media planner and digital overlay specialist to create strong and detailed proposals based on complete CIA needs assessments and ROI solution conversations.
  • Masters the sales process while utilizing and maintain the sales opportunity pipeline on a regular basis.
  • Meet weekly with sales management to discuss selling activities and upcoming opportunities that will affect overall performance.
  • Utilize sales assistants to competently schedule and handle paperwork on a timely basis with minimal error.  Includes, but not limited to; scheduling of ads, layouts, corrections, changes and advertiser requests.
  • Reports campaign results provided by customer success analyst to ensure client satisfaction and identify follow-up opportunities for up-sell and cross-sell.
  • Commitment to progressive professional development through participation in training sessions and sales contests, local networking opportunities, idea generation, and using presentation software and co-op tools.

Education:College degree BS/BA preferred.

Experience:One year experience in digital advertising preferred.

Lexington Herald-Leader, an equal opportunity employer, is committed to promoting diversity within our drug and alcohol free workplace.