Automotive Digital Manager

Advertising Tacoma, WA


Position at Tacoma News Inc

The Automotive Digital Manager will be a creative, influential, and a resourceful team member with a true passion for digital brand building, new business development and client retention.  This position is a large contributor to the overall success of the digital business for The News Tribune.  This position is also responsible for managing the sales and performance activities of the auto sales team while working closely with the VP of Advertising to identify strengths, weaknesses and opportunities in the auto category.  They will also work to provide superior customer service and ultimately, make sure The News Tribune retains and grows it’s digital advertising customer base.

Success Factors for this Position

  • Highly professional and can present an outstanding positive image
  • Strategic thinker with proven ability to execute both quickly and well within the digital arena
  • Proven leadership experience with the ability to inspire, excite and mentor colleagues with energy, intelligence and new ideas
  • Strong interpersonal and organizational skills, exceptional attention to detail and follow up
  • A strong entrepreneurial spirit


  • College degree or
  • Equivalent experience through work in marketing, sales or service
  • Two (2) to five (5) years of sales management experience, preferably in advertising field
  • Valid driver's license and acceptable driving record
  • High level of understanding digital platforms and how they effectively can be executed for the Automotive industry
  • The ability to work well with all McClatchy Automotive teams in a collaborative manner

 Essential Duties And Responsibilities:

  • Define, implement, measure and report on ongoing analytics and revenue opportunities within all digital marketing efforts, such as Display, Native Advertising, Video, SEM, Social Media, Web Development, Social Media and affiliate marketing and partnerships
  • Assist the Automotive Team in planning and execute all digital requirements to ensure KPI and revenue goals are met
  • Work with the VP of Advertising to determine and implement sales goals for Auto sales team
  • Take a leadership role on new projects (i.e. online initiatives, niche products) and integrating these concepts into sales plans
  • Monitor local online market and industry trends and provide leadership with updates, strengthes, weaknesses and opportunities.
  • Accompany sales team on out of office calls on a regular basis
  • Correspond with existing and prospective advertisers, as necessary, concerning advertising rates, policy issues and solicit new business.
  • Responsible for the department’s adherence to all applicable safety policies and procedures


The McClatchy Company offers a competitive salary and benefits package.

All offers of employment are contingent upon the successful completion of a post-offer drug and background screening.

This is an excellent career opportunity with one of the nation’s largest media companies, The McClatchy Company. We offer a comprehensive benefits package, including Health, Dental, and Vision coverage, Life Insurance, 401(K) Savings Plan, vacation and company holidays..

Equal Opportunity Employer