Inside Sales Account Representative

Advertising Charlotte, NC


Primary Responsibilities:

  • Understand and assess and develop plans for areas for growth (cross-sell/up-sell/new and existing customers) within identified caterogires and assigned geography.
  • Utilize category-specific value propositions to incorporate impactful insights into proposals.
  • Target & build relationships with existing clients and potential clients within the local market.
  • Create proposals after gaining a complete understanding of the client's needs through a CIA. 
  • Communicate the ROI of the solution and educate the client on the solution, as needed.
  • Actively manage relationship by reporting campaign results to ensure client satisfaction and identify follow-up opportunities for up-sell and cross-sell.
  • Smoothly transition accounts to and from other teams as necessary based on spending level and customer needs.
Key Competencies:
  • Able to identify and capture new business revenue.
  • Understands each client and their unique business needs in order to provide ROI-impactful solutions.
  • Exhibits technical competency, e.g. updating our CRM, creating client-ready proposals in PowerPoint, etc.
  • Researches and provides insights to the clients
  • Driven, sales oriented, self starter, self motivated and persistent.
Job Requirements
  • High School required -  college preferred
  • 1 year of sales experience is preferred
  • Strong customer skills with the ability to build relationships
  • Understanding of basic marketing concepts
  • Proficient in Microsoft Word, Excel and PowerPoint
The compensation package includes a competitive base salary plus commissions and incentives that increase with achieving/exceeding sales goals along with full benefits.
Observer Media Group, powered by The Charlotte Observer, is an equal opportunity employer.