Head of Digital Audience Development

Audience Sacramento, CA


McClatchy is seeking a Head of Digital Audience Development to serve in a senior leadership role in Audience Development. In this position, you will be responsible for leading McClatchy’s Digital Audience growth in digital subscriptions, unique visitors, frequency of visits, visitor page views, video views and time spent on site with our products.

  • This position will be located in Sacramento, CA
  • Travel required for this position is estimated at 10% annually

Primary Responsibilities:
  • Focus on growing our Digital Audience business with an emphasis on digital subscriptions
  • The overall direction, coordination and evaluation of the Digital Audience Development Team
  • Designing and executing a series of sales and marketing campaigns directed at growing the total digital audience on all platforms
  • Bachelor's degree (B.A.) from four-year college or university; or equivalent experience
  • Minimum of 3 years of management level experience with demonstrated strong, successful leadership ability.
  • Demonstrated solid understanding of the complexities of digital subscription business, consumer sales, product distribution and marketing
  • Excellent organizational development skills
  • Excellent written and verbal skills
  • Ability to travel 10% annually

  • Background in technology, highly desirable
  • Experience selling digital subscriptions
  • A combination of education and experience is preferred