Local Media Consultant

Advertising Gulfport, MS


Description

Position at The Sun Herald

Primary Responsibilities:

  • Understand and assess and develop plans for areas for growth (cross-sell/up-sell/new customers) within identified opportunity categories and assigned geography and share insights with local sales team

  • Create proposals after gaining a complete understanding of the client’s needs through a CIA

  • Communicate the ROI of the solution and educate the client on the solution, as needed

  • Actively manage relationship by reporting campaign results to ensure client satisfaction and identify follow-up opportunities for up-sell and cross-sell

  • Target and build relationships with existing clients and potential clients within the local market

  • Smoothly transition accounts to and from other teams as necessary based on a spending level and customer needs.

  • Other duties as assigned.

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Job Requirements

Key Competencies:

  • Able to identify and capture new business revenue

  • Understands each client and their unique business needs in order to provide ROI-impactful solutions

  • Exhibits technical competency, e.g. updating our CRM, creating client-ready proposals in PowerPoint, etc..

  • Researches and provides insights to the clients

  • Attend local chamber events and networking events to become clear media leader in territory

  • Has deep understanding of local market & competitive landscape

  • Working knowledge of Microsoft Office

  • Must be tech savvy

  • Must be highly flexible

EDUCATION AND EXPERIENCE:

  • College degree or equivalent preferred. Marketing, advertising, and business degrees are preferred. High School diploma required.

  • Three years of sales and/or marketing experience required.

  • Valid driver's license, reliable transportation, and current insurance are required for this position.