VP/Advertising and Marketing

Administration Lexington, KY


We are McClatchy, a national leader in digital media; and we are growing rapidly in the digital space and delivering award-winning journalism in innovative ways.
We are experiencing the most transformative period in our history.

The primary responsibilities of the Vice President Advertising and Marketing include:

  • Managing all aspects of advertising sales including revenue budgeting and forecasting, sales strategy, compensation structure, new product development, training and advertising operations. Understanding of direct mail, TMC, niche publications, and P&L financials.
  • Overseeing the management and coordination of marketing working in partnership with other departments to drive audience growth, including the development of our strategic marketing direction.
  • Provide leadership in the creation and execution of short and long-term strategic digital first revenue objectives to enhance financial performance and business opportunities.
  • Manage community partnerships and sponsorships, to drive and support our marketing strategy.

 Additional desired traits include:

  • Skilled marketing and sales professional with 10+years of management experience, with progressively responsible leadership roles.  
  • 5+ years of Media Industry expertise. Digital media knowledge and experience required.  
  • Advanced Salesforce (CRM) experience.
  • PC proficiency is essential (Google and Windows environment).
  • Strong financial skills.