Multimedia Sales Consultant

Advertising Bellingham, WA


Position at The Bellingham Herald

The Local Multimedia Account Executive drives digital-first multimedia account growth for large local accounts in or out of market. Following the sales process; identifying qualified prospects, understanding their needs and crafting customized solutions to meet customer needs. Local Multimedia Account Executives understand our solutions, particularly digital & direct marketing and partner with experts to provide ROI for customers.

  • Understand, assess and develop plans for areas for growth (cross-sell/up-sell/new customers) within identified opportunity categories and assigned geography and share insights with the local sales team.
  • Create proposals after gaining a complete understanding of the client's needs through a CIA.
  • Communicate the ROI of the solution and educate the client on the solution, as needed.
  • Actively manage relationships by reporting campaign results to ensure client satisfaction and identify follow-up opportunities for up-sell and cross-sell.
  • Target and build relationships with existing clients and potential clients with the local market.
  • Smoothly transition accounts to and from other teams as necessary based on spending level and customer needs.

Job Requirements:

  • Able to identify and capture new business revenue
  • Understands each client and their unique business needs in order to provide ROI-impactful solutions.
  • Exhibits technical competency, e.g. updating our CRM, creating client-ready proposals in PowerPoint, etc...
  • Research and provide insights to the clients.
  • Attends local chamber events and networking events to become clear media leader in the territory.
  • Has a deep understanding of local market & competitive landscape.