Strategic Media Consultant

Advertising Gulfport, MS


Position at The Sun Herald

The Strategic Media Consultant drives digital account growth for local accounts, within a defined geographic area. Following the sales process; identifying qualified prospects, understanding their needs and crafting customized solutions to meet customer needs. The Strategic Media Consultant understands our digital solutions and partner with experts to provide ROI for customers.

Primary Duties Include: 

  • Understand and assess and develop plans for areas for growth (cross-sell/up-sell/new customers) within identified opportunity categories and assigned geography and share insights with local sales team
  • Create proposals after gaining a complete understanding of the client’s needs through a CIA
  • Communicate the ROI of the solution and educate the client on the solution, as needed
  • Actively manage relationship by reporting campaign results to ensure client satisfaction and identify follow-up opportunities for up-sell and cross-sell
  • Target and build relationships with existing clients and potential clients within the local market
  • Smoothly transition accounts to and from other teams as necessary based on spending level and customer needs.

Key Competencies Desired:

  • Able to identify and capture new business revenue
  • Understands each client and their unique business needs in order to provide ROI-impactful solutions
  • Exhibits technical competency, e.g. updating our CRM, creating client-ready proposals in PowerPoint, etc..
  • Researches and provides insights to the clients
  • Attends local chamber events and networking events to become clear media leader in territory
  • Has deep understanding of local market & competitive landscape
Additional Skills/Professional Characteristics Preferred:
  • Bachelor’s degree preferred, not required
  • 2+ years relevant experience; digital media experience preferred
  • MS Office; strong technical competency (i.e. use of a CRM system, Power Point, etc)