Lead Generation Specialist

Advertising Fort Worth, TX


Lead Generation Specialist

The Lead Generation Specialist plays a pivotal role in account acquisition and in the initiation of the sales process. The Lead Generation Specialist will work across a region, utilizing key data sources and insights to set and secure appointments for a group of sales executives. The Lead Generation Specialist must be a relentless phone-dialer, articulate, polished, possess good judgment and be able to reinforce company benefits in order to secure a meeting. Attention to detail, ability to multi-task, communication and accuracy are a must.

Essential Duties and Responsibilities Include the Following:

New Business Solicitation

  • Independent prospecting of opportunities that will drive new customers·
  • Utilization of data systems to extract key business insights
  • Understand client business and products.
  • Acts as key client advocate and liaison.
  • Interpret client needs and convey internally
  • Works with new client to understand marketing objectives and opportunities
  • Sells need for an appointment / meeting via phone


Bachelor’s degree preferred



 2+ years prior sales/account management experience


This person must be highly organized, with a charismatic and varied communication style. Familiar with marketing and direct selling. Outbound phone etiquette and successful appointment setting skills is a must.  Must be proficient in using technology and ability to use a CRM system.