Digital Account Executive - Excelerate

Advertising Raleigh, NC


Description

Position at News & Observer Publishing Co.

This individual is a highly skilled hunter who will focus on developing new revenue and new customers by identifying the prospect’s advanced digital marketing and content needs. This individual will work with clients/brands in North Carolina to develop strategic digital and content partnerships to drive revenues.  The ideal individual will have in-depth digital services and product knowledge, a proven track record in digital sales and exceeding customer expectations.  


ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE THE FOLLOWING:


Duty/Responsibility

  • Build a plan to manage your desk to exceed revenue goals
  • Independent prospecting of digital opportunities that will drive new revenue streams and new  customers
  • Develop and maintain a full funnel of prospects and properly track prospects through the funnel using internal tools
  • Conduct a professional client needs (impact) analysis that will lead to a results-driven proposal
  • Professionally prepare and present custom proposals and solutions
  • Set expectations during pre-sale phase and manage post-sale to meet those expectations to ensure client satisfaction with an eye toward renewal and up-sell
  • Include ongoing digital media campaigns to support the digital presence
  • Collaborate and work effectively with the internal and external customers
  • Work closely with Client Success (sales support) team on the implementation and execution of digital campaigns
  • Attend team sales meetings
  • Other duties as assigned



SUPERVISORY RESPONSIBILITIES:

(Include total employees supervised directly or indirectly and the type of work supervised.)


N/A



QUALIFICATIONS:

(To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)


Education:

Required:      

Desired: Bachelors degree preferred



Experience:

Required: 5+ years related experience or equivalent combination of work and education experience.   Digital sales, digital services, cold calling, good communication skills



Skills:

Required: Comfort and working knowledge of digital marketing techniques, platforms and sales methods.

Desired: Hungry, independent, self-driven, consultative, strategic seller


OTHER:


  • Detail oriented with the ability to multi-task; highly organized and task oriented
  • Proficient in Microsoft Office
  • Excellent written and verbal communication skills
  • Strong ability to develop and present professional and polished presentations
  • Strong work ethic with a customer service positive attitude (internally and externally)
  • Ability to contribute individually, and participate positively and productively in cross-functional teams