Advertising Client Success Strategist

Advertising Columbia, SC


Description

Position at The State

State Media seeks a Client Success Strategist to join our advertising department. The Client Success Strategist serves as a client advocate and a proactive, strategic resource throughout the entire sales process. At the beginning of the sales process, the Client Success Strategist assists with identifying and qualifying prospects; they also help by completing the research for prospects. After a thorough client impact assessment is completed by a sales representative, the Client Success Strategist reviews data to develop a strategy that will best solidify the client’s virtual presence and meet the client’s marketing goals while maintaining a positive return on investment. When the sale is made, the Client Success Strategist onboards the client and manages the campaign. 

Day-to-Day Responsibilities:

  • Continuous support of State Media Marketing Consultants
  • Create media strategy and client facing proposals, and attend client calls as needed;
  • Onboard new clients and coordinate internal workgroups;
  • Determine analytics and tracking plan based on client KPI;
  • Review campaign results and create and internally communicate optimization strategy;
  • Client reporting analysis and review;
  • Support the client success and digital revenue teams by identifying and qualifying prospects.

Qualifications: 

  • 2 years prior experience in digital account management;
  • Bachelor’s degree;
  • Google Adwords and Analytics certification preferred;
  • Experience with Google Drive/Spreadsheets/Forms/Docs, MS Excel and Word;
  • Must have experience with technical development across multiple platforms as well as an understanding of the greater digital landscape (online banners, mobile, digital analytics, search, etc.);
  • Must have exceptional presentation skills as well as excellent analytic abilities. This is a client-facing position so candidate must be comfortable working directly with the customer;
  • Must be highly organized, with a charismatic and varied communication style.