Outbound Demand Generation Leader
Description
The Company
Kantata takes professional services automation to a new level, giving people-powered businesses the clarity, control, and confidence they need to elevate organizational performance throughout the project lifecycle. The Kantata Cloud for Professional Services™ is helping over 2,000 firms in more than 100 countries focus on and optimize their most important asset: their people.
Kantata is well-capitalized, hiring, and growing our loyal and diversified customer base faster than we ever have. Most importantly, we have a clear vision of where we’re going and how to get there. (Hint: It involves you.) Did we mention that Kantata is also an awesome place to work? You’ll have the opportunity to work in a dynamic environment with a team that loves what they do. A talented team, great perks, and an amazing culture = an employee-rated Best Place to Work!
About the Opportunity
As the Outbound Demand Generation Leader for our SaaS company, you will play a pivotal role in driving growth through strategic outbound demand generation campaigns and Account-Based Marketing (ABM) initiatives. This position requires a seasoned professional with a proven track record in creating and executing successful outbound strategies, specifically in the SaaS industry.
Primary Responsibilities:
Strategy Development:
- Develop and implement comprehensive outbound demand generation strategies aligned with overall business goals.
- Collaborate with the marketing and sales teams to create targeted ABM plans for key accounts.
- Stay abreast of industry trends and competitor activities to refine and optimize strategies.
Campaign Planning and Execution:
- Design and execute end-to-end outbound campaigns, including segmentation, messaging, and channel selection.
- Leverage various channels such as email, social media, content syndication, and events to generate leads and create brand awareness.
- Work closely with the content team to ensure the creation of compelling and relevant campaign assets.
ABM Initiatives:
- Develop and execute ABM programs to engage and nurture high-value accounts.
- Collaborate with the sales team to identify and prioritize target accounts and decision-makers.
- Measure and analyze the effectiveness of ABM campaigns and adjust strategies accordingly.
Lead Generation and Pipeline Growth:
- Drive outbound lead generation efforts to consistently meet or exceed lead and pipeline targets.
- Monitor and analyze key performance indicators (KPIs) to assess campaign success and identify areas for improvement.
- Implement lead scoring and qualification processes to ensure sales teams receive high-quality leads.
Collaboration and Communication:
- Foster strong collaboration with internal teams, particularly marketing, sales, and product development.
- Provide regular updates on campaign performance and contribute to cross-functional planning meetings.
- Collaborate with sales to gather feedback on lead quality and adjust strategies accordingly.
Technology and Tools:
- Utilize marketing automation and CRM tools to track, measure, and report on campaign performance.
- Stay informed about emerging technologies and tools in the demand generation space to enhance campaign effectiveness.
What you bring to this role:
- Experience: Minimum of 5 years of experience in outbound demand generation, with a focus on the SaaS industry.
- Skills: Strong strategic thinking, data analysis, and project management skills. Proficiency in marketing automation and CRM platforms.
- Communication: Excellent written and verbal communication skills with the ability to tailor messages to different audiences.
- Leadership: Proven ability to lead and inspire a team, fostering a collaborative and results-driven environment.
- Adaptability: Comfortable working in a dynamic and fast-paced environment, adapting to changes and implementing innovative solutions.
If you are a results-oriented and strategic thinker with a passion for driving demand in the SaaS space, we invite you to join our team and contribute to the success of our company.
Compensation
- The base salary range for this position is $135,000-$150,000
- This position is eligible for company-wide bonus plan
Our Philosophy
We know every company can be successful with the right technology and when people are at the core. We believe that we’re better together - that working hand-in-hand brings the best thoughts to the table and creates an environment of learning and growth. Here, you’ll enjoy:
● An intentionally engaging and collaborative culture - ditch the silo!
● Strong work-life balance that’s a true focus of the company
● The chance to learn from some of the best people in the business
● A vibrant, collaborative and devoted team, who still makes time for fun
At Kantata, we strive to create an inclusive workplace that upholds the dignity of all people. We value, respect and celebrate everyone’s unique strengths from all different walks of life. As we continue to cultivate diversity within the company, our product (and people!) innovation continues to flourish.
Kantata is an Equal Opportunity Employer.