Product Marketing Manager

Sales & Marketing - Business Development Fremont, California


Description

Duties Related to Business Development:

  • Evaluates and manages new strategic business opportunities, initiatives, alliances and/or joint ventures.
  • Oversees market analysis, monitors competitive activity, and identifies customer needs.  
  • Provides leadership in the business forecasting, planning, due diligence and implementing of strategic business objectives. 
  • Communicates customer feedback to engineering, manufacturing and sales to enhance existing product(s) or product line(s). 

Duties Related to Product Marketing:

  • Initiates and manages product specifications for plasma etch and strip products, including product marketing requirements, process specifications, product architecture, product strategy definition, feature requirements, and pricing. 
  • Monitors and manages the product positioning to drive competitive advantage, revenue and market share. 
  • Monitors competitive activity, and identifies customer needs. Establishes pricing strategies and develops marketing tools for successful product introductions.
  • Leads new product definition and business plans with joint developments. 

Desired Skills and Experience:

  • Strong business acumen and technical selling skills
  • Product Marketing Experience in Etch and Strip systems
  • Experience in Etch and Strip process qualifications
  • Excellent communication and presentation skills and ability to influence others
  • Experience shaping market-leading products and/or core products of company
  • Proven ability achieving objectives in a complex and dynamic environment

Minimum Qualifications:

Greater than 5 years of experience in Semi Cap Equipment Minimum BS degree of technical orientation