VP, Strategy & Planning

Account Services Norwalk, Connecticut


Description

Is This You?

Match Marketing Group is looking to hire a VP of Strategy and Planning in our Norwalk, CT office. This person is an “account planner” for the modern, digital world. The ideal candidate will have a solid foundation for traditional account planning, but will have proven themselves in a connected, integrated ecosystem where brand experiences happen virtually anywhere, anytime. In particular, the VP of Strategy and Planning will believe in the power of delivering brand experiences through digital, experiential, promotions and at retail, and will know how to do so.

We’re looking for a “ big thinker” who can bring fresh ideas and perspective to the agency. Someone who is not afraid of the unknown is open to new ways of thinking and helping to create a new agency model. This person can make sense of torrents of information, and simplify it to a clear direction we can all take action on. And most importantly, someone who can lead, inspire and challenge colleagues and clients to new frontiers in marketing.

This position works closely with the agency’s account management, creative, digital and experiential teams acting as an internal consultant to many client teams, across several brands and all Match offices. The VP of Strategy & Planning will have outstanding presentation skills with the ability to command a room with a presence and personality in front of internal teams, clients and new business opportunities. Will write highly compelling stories that clearly articulate and sell our ideas.

Your Day to Day

Understanding the Problem
  • Dive into the client’s business to quickly understand category dynamics, the competitive environment, and where and how the client makes money.
  • Understand what the client is trying to achieve and why. (Note that this might be different than what they have asked us to do.

Identifying the Opportunity
  • Get to know the consumer, and what makes them tick (and shop). Tie that together with what you know about the client’s business and category. And be a constant student of culture at large. 
  • Be a master of getting smart fast: quant & qual, 3rd party research, online & social research, or research that’s never been done before. Success here requires a combination of prior experience and scrappiness.
  • Understand the ecosystem in which brands and people interact, and understand how and where shopping fits into that ecosystem.
  • Use all that information to identify the opportunity that will allow our clients to win. (When they win, we win.)

Developing a Killer Strategy
  • Be able to see the big picture, and then craft a plan to capitalize on it. Lead the team to see what you see.
  •  Go beyond an advertising mindset – brand experiences today must be digital and must embrace promotional and retail thinking. In our world, strategy must lead to powerful holistic experiences between brands and people that ultimately result in commercial success.
  • Be able to apply retail, promotions and digital best practices to your thinking.
  • Have a commercial focus: Understand and communicate what marketing must do in order to grow our clients’ business.
  • Guiding the Work that Brings it to Life
  • Craft clear briefs that inspire great thinking.
  • Coach the team throughout the creative development cycle.
  • Recommend a plan to measure how the work performed out in the world, and apply what we learn to future work as soon as possible. 
That Little Something Extra
  • Have and present a strong point-of-view, grounded in knowledge, with both internal and external stakeholders.
  • Contribute to the development of intellectual product for the agency. The world is changing. Help our approach change with it.
  • Develop a relevant specialty area (or three).
  • Generally be a champion of MATCHMG culture –collaborative, entrepreneurial, driven, all while having fun together and embracing the joy of making and doing great work.