Senior Marketing Technology Consultant

Business Consulting Seattle, Washington Seattle, Washington


Description

Logic20/20 - Seattle

Senior Marketing Technology Consultant
will help enable our clients global marketing teams. This team member will interface with marketing, tool, and engineering stakeholders with the goal of maintaining a complete picture of the system architecture. This candidate should have the ability to influence marketing strategy by leveraging data and system capabilities. 

DETAILS:

The consultant will enable our clients by:

  • Organizing their marketing technology (MarTech) stack
  • Assisting in new capability development
  • Interfacing with marketing stakeholders to inform decisions and data driven decisions
  • Managing and implementing existing capabilities across digital channels
  • Supporting the implementation of large-scale projects such as tool and digital migrations, ensuring the health and stability of the MarTech stack
  • Providing best practice document and user training

Experience/Qualifications

  • Makes and presents data-driven decisions based on quantitative and qualitative analysis
  • Experience in, but not limited to
    • A/B testing
    • Journey and system mapping
    • Developing and implementing rule based implicit and explicit personalization
    • Lead scoring
    • Heat mapping
    • Content gating
    • Taxonomy development
    • Pattern matching
  • 5+ years’ experience in marketing technology, marketing automation, and project management

 

Start Date: Beginning of August