Field Marketing Manager
Field Marketing Santiago, Chile
About Liferay
Liferay, Inc. is a uniquely profitable B2B enterprise software company with 1,200+ fiery-eyed employees all across Europe, the Americas, the Middle East, Asia, and Africa. As a renowned provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges. Liferay Experience Cloud is an all-in-one solution that unites our Liferay DXP and cloud platform capabilities with built-in analytics and B2B commerce functionality, reducing the time to market and allowing for accelerated innovation - serving notable customers across the globe such as Airbus, US Bank, Honda, and Desjardins.
But we don’t just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. We give our employees five days off to volunteer at charities they’re excited about, and Liferay donates 10% of our profits to charities around the world. Oh, we’re also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run!
About You and This Role
Reporting to the Senior Manager of LATAM Marketing, you will be responsible for developing and executing a comprehensive marketing strategy with a partner first approach, and plan to generate demand and build brand awareness for Liferay, directly and with a strong collaboration with partners, across LATAM. Working closely with your local sales, channel, and customer success leaders as well as marketing peers across the globe, you will contribute to sales growth in your region while benefiting from an opportunity to advance your career in a high-growth, international, and open source company.
The successful candidate will have demonstrable experience of managing B2B demand generation programs, strong project management skills, and a natural inclination to measure ROI while managing the expectations of various stakeholders across the organization.
Key Objectives
- Deploy successful marketing campaigns from ideation to execution
- Own Latin America messaging at conferences and marketing initiatives aligned with Corporate Marketing
- Drive creative lead generation activities to support sales pipeline, including events, customer and partner marketing tactics
- Seek for new opportunities to generate demand through third party events
- Oversee the execution of a wide variety of events whether digital, hybrid or in-person (breakfast seminars, annual customer Summits, webinars, VIP events, industry events, etc.)
- Execute customer marketing initiatives focused on retention and expansion business, by working closely with the sales team on identifying customer target accounts, messaging and content.
- Engage with partners, build relationships, foster campaign adoption and increase partner marketing productivity
- Identify opportunities and drive partner marketing activities in order to help our partner ecosystem to generate demand.
- Ensure events processes are being followed correctly to comply with data protection laws and build and maintain a solid marketing database
- Track, measure and report on the performance of marketing programs.
- Gain insight and assess against goals to determine ROI and areas of improvement
- Oversee budgets, ensuring cost effectiveness and marketing spend ROI.
- Collaborate with other Liferay marketing teams across the globe to exchange ideas and best practices
- Coach, mentor, and oversee the responsibilities of direct reports
Required Qualifications
- 5-7 years experience building effective marketing programs for high tech companies or similar
- Degree in Marketing or Business, or comparable education/experience
- Spanish native speakers or highly fluent in Spanish
- Fully comfortable working in English, both written and spoken. Portuguese is desirable
- Excellent communications and sales interaction skills are a must
- Experience managing third-party agencies and suppliers
- Knowledge of Salesforce, Marketo, InEvent is a plus
- Ability to work independently across marketing initiatives but also collaboratively with multiple stakeholders in a fast-paced environment
- Ability to handle multiple projects with tight deadlines
- Self-starter, quick learner, self-motivated, cost-conscious, proactive beyond your duty
- Strives to be objective and reflects on their own biases when making decisions
- Holds themselves accountable for decisions and outcomes within their team(s)/department
- Identifies when the impact of their decisions could or will impact others and appropriately pulls in the right stakeholders for either transparency or help in the decision making process
- Fosters a team culture of cooperation and collaboration. Creates a feeling of succeeding and failing together
- Actively solicits feedback from their team on what is and isn’t working across the team and with their own management
What We Offer
- Salary package w/ competitive benefits according to qualifications and experience
- Opportunities to take responsibility, grow professionally, and Stay Nerdy
- A positive and collaborative work culture
- Check out what employees say about us on Glassdoor
Equal Opportunities Employer - Statement
Liferay is committed to the equal treatment of all candidates, customers and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender or gender reassignment, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity or membership of a traveling community.
Liferay is committed to the equal treatment of all candidates, customers and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender or gender reassignment, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity or membership of a traveling community.