Head of Customer Insight and Planning

Marketing Market Harborough, Leicestershire


Description

Established in Britain by Tom Joule 30 years ago, Joules is a true premium lifestyle brand with an authentic heritage. As a multi-channel brand with a global appeal, we carefully design clothing, footwear and accessories for women, men, children and babies – whilst our homeware, toiletries, eyewear and other new collections are constantly expanding.

  
Purpose of the role:

The Head of Customer Insight and Planning will develop the company customer insight and overall customer strategy.  Responsibilities will include:-
  • Overseeing the customer contact strategy across both prospects and existing customer segments and driving optimisation of channel choice to enhance communications relevance for the customer and budget optimisation.
  • Accountability for customer analytics, understanding customer measures and performance, developing models for understanding propensity and predicting behaviour and ultimately for building dynamic segmentations. 
What we are looking for:
  • Significant experience running analysis and insight teams with experience in analysing large datasets in a consumer facing business preferred (SQL, R)
  • Significant experience leading and implementing customer contact strategy development with a robust understanding of all elements of CRM including use of RFV and behavioural segmentation
  • Experience of setting, monitoring and reviewing complex budgets with a strong focus on commercial delivery
  • Ability to influence at a senior level, communicating complex analysis in an engaging way
  • Knowledge of CSAT and NPS scoring processes
  • Good understanding of digital media and ecommerce channels with exposure to data marketing platforms, including personalisation
  • Experience in leading and inspiring high performing teams
  • Experience analysing large datasets
  • Willingness for hands on contribution

What we offer:-

  • 31 days Annual Leave (includes bank holidays)
  • Private Healthcare 
  • Holiday Purchase Scheme
  • 50% clothing employee discount
  • Annual Clothing Allowance

 A full list can be found here http://bit.ly/joulesrb

This is an amazing opportunity for the right individual to add value to one of the UK’s fastest growing, lifestyle brands, so if you do not want to miss out on being part of something special – click ‘Apply Now’.