US Digital Marketing Manager

Marketing New York, New York


Description

Established in Britain by Tom Joule nearly three decades ago, Joules is a true premium lifestyle brand with an authentic heritage. As a multi-channel brand with a global appeal, we carefully design clothing, footwear and accessories for women, men, children and babies – whilst our home-ware, toiletries, eye-wear and other new collections are constantly expanding.

We are continuing to grow in the US - mainly through wholesale channel partnerships with retailers such as Dillards and Nordstrom (alongside nearly 600 independents) and are now looking for a US Digital Marketing Manager to join our US team.

Summary of main purpose of the role

  • To be the day-2-day owner of the key marketing drivers that will deliver usa.com
  • Work in partnership with the relevant senior leadership teams in the UK/US to set & execute an agreed digital marketing strategy to deliver our customer & e-commerce objectives in the US
  • To actively manage, develop & localize US digital marketing through identifying & utilizing local agencies; leveraging best practice & coordinating plans with the UK where appropriate

Role Dimensions and Accountabilities:

US-Based: US General Manager, Joules US marketing team, US marketing agencies, US Trading team

UK-Based: Ecomm Director, Head of E-commerce Marketing and Trading and wider marketing E-comm & Customer teams

Required

  • At least 5 years broad experience of managing digital marketing and digital customer acquisition and retention for a leading US/UK retailer or brand
  • Knowledge and up to date expertise of working across all the major social media platforms
  • Experience of setting up and running third party relationships and marketing partnerships
  • Demonstrable experience of running and managing digital marketing campaigns working with multiple stakeholders, preferably across geographical locations
  • Use of e-commerce marketing applications and tools such as Emails, Personalization, Apps, CRM, Analytics & Refer a friend
  • Proven digital skills to set up and measure digital acquisition and retention programs using the latest marketing techniques
  • Experience of working with both specialist and full-service digital agencies

Desirable

  • Background in launching and growing brands digitally in the US market
  • Experience in the clothing and fashion space
  • In depth knowledge of consumer trends and shopping behavior in US market
  • Working with remote teams in a matrix management environment

Key Responsibilities

  • The role will participate in key meetings with the UK team to ensure US consideration & knowledge is integrated into campaign plans, and will take responsibility for local execution of global campaigns
  • The role is tasked with developing and growing the marketing team in line with our US growth so that specialist areas such as CRM and partnerships can be executed with the appropriate knowledge and skill in the appropriate time
  • Creating fully fledged digital and e-commerce marketing skill set and team within Joules US over a three year time frame
  • Managing the US marketing coordinator to ensure agency activity is delivered successfully, monitoring via agreed KPI’s
  • Managing, evaluating and sourcing digital agencies across the US market, ensuring we over index in key strategic states
  • Ensure all brand collateral and marketing activity is managed to agreed guidelines for digital activity
  • In conjunction with the US Marketing Director develop multi-channel marketing and social campaigns to support the strategic aims of driving customer growth & expanding brand awareness
  • Stay abreast of US digital trends in creation and distribution of content across online platforms and channels and actively feedback to UK marketing, e-commerce and social teams
  • In conjunction with the US Marketing Director & US Head of Merchandising ensure the E-commerce marketing campaign and activity calendar is fully localized for the US market

Key Skills, Knowledge, Education and Experience

  • Excellent communications skills (verbally and written)
  • Remote working experience and matrix management skills
  • Good planning and organizational skills
  • Good commercial acumen

Personal Attributes

  • Confidence to contribute new ideas
  • Pro-active approach to making things happen
  • Professional approach to personal development
  • Ability to maintain high standards under pressure and to tight deadlines
  • Adaptability and flexibility to cope with the changing demands of the business