Senior Marketing Programs Manager

Marketing San Mateo, California


Description

Who We Are:  

Recruiting technology has always been about innovation — the promise of sourcing and hiring great talent before the next guy. If, like us, you believe that hiring the best people is of the utmost importance, then you should expect technology with a laser focus on helping you find today's greatest candidates.

Delivering on the promise of innovation moves Jobvite forward every day. Jobvite serves companies with the highest expectations of recruiting technology and candidate quality.  Companies that value an easy-to-use applicant tracking system, social grown employee referrals, and positive candidate experiences choose Jobvite.

What Will You Do:

Jobvite is seeking an outstanding marketer to play a vital role on our team. This individual will take the lead on our mid-market & enterprise campaign strategies, designing multi-touch marketing programs that leverage both inbound and outbound tactics. By partnering with multiple disciplines to fuel demand (Sales, Marketing Communications, Product/Solutions Marketing and Field Marketing), enterprise marketing programs will drive the lion’s share of the pipeline.
Reporting to the Director of Marketing, the right candidate will be a team player with excellent cross-functional project leadership skills, a deep understanding of the demand process and related technologies, an excellent communicator and relationship-builder with Sales, and an outstanding track record of results.
If you love being at the intersection of Sales and Marketing, blending art and science to attract prospective buyers and enable sales success, and like working in a fast-growing dynamic organization, then marketing at Jobvite may be your calling.

Responsibilities include

  • Design and manage new marketing programs via Marketo and Salesforce. Campaigns include email, webinars, PPL programs, landing pages, complex nurture tracks and database segmentation.
  • Drive and improve the current lead generation methods and process through A/B testing and other methods.
  • Work closely with sales and marketing leaders to monitor all projects fueling demand gen, funnel performance, identify performance gaps and/or opportunities, and allocates programs funds to maximize ROI
  • Initiate regular review with sales reps and sales leadership, analyze MQLs & SQLs to make sure activities are driving leads with the most pipeline opportunity
  • Forecast, measure, analyze and report on campaign performance and the impact of marketing activities on sales pipeline, revenue and sales cycle length. Present these results to management and the executive team, and based on results, optimize over time.


What Will You Bring:
  • Strong work ethic, good sense of humor, willing to teach and learn
  • 5+ years of B2B demand creation programs targeting mid-market and enterprise clients
  • 3+ years of experience with marketing programs such as: webinars, emails, nurture campaigns, PPL and content syndication
  • Experience with Marketo marketing automation, Salesforce.com and excel.
  • Team Player, go getter, great communication skills
  • BA/BS degree


What Will You Get:
  • Competitive salary
  • Medical/Dental benefits
  • Solid late stage stock options
  • PTO
  • Paid Holidays

Jobvite is an Equal Opportunity Employer.

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