Audience Analytics Manager

Advertising New York, New York


Description

Audience Analytics Manager

Background:

Are you endlessly curious and passionate about making connections between ideas and concepts? Do you get excited about digging into a data source to uncover the cause of discrepancies and highlight assumptions of the database? Are you able to pull yourself back out of the details to draw broad inferences and recognize high level insights?

As the Research Manager for Ziff Davis Tech & Commerce, you will be a key part of the team responsible for analyzing, crafting and packaging data-driven insights and stories about our ZDT&C audience to better inform our editorial, product, and sales strategies. You will work with great brands like PCMag, Mashable, Geek, Offers, and AskMen. You will have access to leading third party analytics tools and Ziff Davis Tech’s internal audience data, along with the opportunity to conduct original research. This is an ideal role for someone who is looking to expand their research skills and to have an immediate impact on the bottom line of the business. You will be joining a dynamic research and analytics team, reporting to the Research Director.

 

Responsibilities:

  • Serve as the day to day liaison with our audience and editorial teams
  • Be the expert on our Ziff Davis Tech & Commerce audience across all platforms, through a mastery of our numerous data platforms including Google Analytics, Facebook Insights, Snapchat Insight, and Ziff Davis’s propriety solutions
  • Manage our audience analytics data strategy, partnering with relevant internal stakeholders across a variety of teams to ensure that we are capturing the right data points across the right platforms
  • Provide performance metrics and traffic insights through regular reporting, deep dives, and ad hoc analyses to support growth strategies, new product development, editorial content decisions, and overall audience awareness

 

Experience:

  • Bachelor's Degree and/or equivalent work experience required.
  • 3-5 years of experience in a research, insights, or analytics role, preferably with a digital publisher required.
  • You are naturally inquisitive, an analytical and creative thinker, and enjoy uncovering fresh insights.
  • You have proven experience with audience research platforms and tools, in particular Google Analytics, and some experience working with Apple News and Facebook Insights.
  • You are comfortable with emerging and established social platforms, such as Facebook, Snapchat, YouTube, and Instagram.
  • You have the ability to pull together multiple data sources to derive new insights and conclusions and are comfortable making assumptions around missing information.
  • You have excellent written and verbal skills, including the ability to present complex research into clean and simple stories.
  • You are a self-starter with excellent project and time management skills and the ability to thrive in a fast-paced entrepreneurial environment.
  • Knowledge of the digital advertising industry and affiliate marketing, preferred.
  • Tableau and light SQL experience a plus.
  • Passion for consumer and B2B technology is a plus.

 

About j2 Global

Founded in 1995, j2 Global® (NASDAQ:JCOM) is an award winning, leading provider of Internet services through its two divisions: Business Cloud Services and Digital Media.

The Business Cloud Services Division offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications and CRM solutions. It markets its services principally under the brand names eFax®, eVoice®, FuseMail®, Campaigner®, KeepItSafe® and Onebox® and operates a messaging network spanning 49 countries on six continents.

The Digital Media Division, created with j2 Cloud Services’ November 2012 acquisition of Ziff Davis, Inc.

Ziff Davis, Inc. is the leading digital media company specializing in the technology, gaming and men's lifestyle categories, reaching over 117 million unique visitors per month. Ziff Davis sites include Mashable.com, IGN.com, PCMag.com, AskMen.com, ComputerShopper.com, ExtremeTech.com, Geek.com, LogicBuy.com and Toolbox.com. Ziff Davis also operates NetShelter, the largest community of technology publishers dedicated to consumer electronics, computing and mobile communications. Ziff Davis B2B is a leading provider of online research to enterprise buyers and high-quality leads to IT vendors.

As of December 31, 2016, j2 Cloud Services had achieved 21 consecutive fiscal years of revenue growth.

For more information about j2, please visit www.j2global.com

Our Culture:

At j2 Global®, we work in a culture of collaboration and welcome those who desire to join our growing global community. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.

J2 Global offers competitive salaries, health benefits, a 401k, and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then j2 is the place for you.

J2 Global® is an Equal Opportunity Employer.