Product Manager, Advertising - IGN

Product Management San Francisco, California Culver City, California


IGN Entertainment is seeking an Product Manager, Advertising to work in our San Francisco or Culver City, CA office.


As a part of IGN’s product team, the Product Manager, Advertising (“you”) will help drive revenue by creating compelling advertising products that reach the audiences our advertising partners crave while maintaining a positive user experience across our various screens. You’ll also work closely with marketing and commerce teams to help them meet their subscription and affiliate revenue goals.


You’ll bring a deep understanding of market trends, affiliate and advertising products to the table and work closely with sales and operations to develop a compelling strategy and advertising portfolio. You’ll work closely with the product, editorial and video teams to make sure these products are delivered in a way that is authentic to IGN’s voice and experience.


What does that mean for responsibilities?


Drive product definitions which balance business needs, customer needs and technological capabilities for both display and video advertising. These will be built from the ground up with IGN’s cross-screen strategy in mind.

Identify new opportunities for IGN (programmatic, CPI, native, etc.) to expand advertising opportunities.

Utilize analytics, usability studies, research and qualitative feedback to continuously improve our ad product portfolio.

Participate in project-definition activities with other project stakeholders, including sales, engineering and marketing.

Lead cross-functional teams, serving as product and project manager, to define specifications, establish milestones, and manage the development and implementation against goals.

Define and prioritize feature development.

Communicating product status, key issues and launch plans to constituents across the IGN organization including senior management, design, engineering, operations and sales teams.

Once developed, successfully document and train our sales team. You will equip them for success.


What will get you in the door?


3-5+ years of real-world product management experience.

 Intimte familirity with the in’s and out’s of digital advertising from ad serving software to programmatic buying to yield management and beyond (Beyond!)

        Excellent written and verbal communication skills.

        Proven ability to contribute to ideation and concept development.

        Must be self-motivated, able to manage and prioritize workload and meet deadlines.

        Prior sales experience is a plus.

        You have a passion for games, or a deep consultancy background (i.e. “well-versed in feigning strong interest”).


Here’s the good stuff about us…


        You’ll make an impact. We reach 140MM unique users each month. We’re big time, but we are a small team — and we’re not afraid to give you real opportunities to make a difference in grand, visible ways.

Gaming is the culture here. That means it’s actually fun, even when we’re not trying. We share the same passions as our audience, and want to be here.

We value irreverence. We want you to be yourself, speak your mind, lead shenanigans, and know that nothing here is above question.

There is value in games and entertainment. We’re the experts and we’re preparing for a future where gaming is everywhere.


Come geek out with us, but be prepared to work as hard as you play. It’s serious business, after all.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.


About j2 Global

Founded in 1995, j2 Global® (NASDAQ:JCOM) is an award winning, leading provider of Internet services through its two divisions: Business Cloud Services and Digital Media.

The Business Cloud Services Division offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications and CRM solutions. It markets its services principally under the brand names eFax®, eVoice®, FuseMail®, Campaigner®, KeepItSafe® and Onebox® and operates a messaging network spanning 49 countries on six continents.

The Digital Media Division, created with j2 Cloud Services’ November 2012 acquisition of Ziff Davis, Inc.

Ziff Davis, Inc. is the leading digital media company specializing in the technology, gaming and men's lifestyle categories, reaching over 117 million unique visitors per month. Ziff Davis sites include,,,,,,, and Ziff Davis also operates NetShelter, the largest community of technology publishers dedicated to consumer electronics, computing and mobile communications. Ziff Davis B2B is a leading provider of online research to enterprise buyers and high-quality leads to IT vendors.

As of December 31, 2016, j2 Cloud Services had achieved 21 consecutive fiscal years of revenue growth.

For more information about j2, please visit

Our Culture:

At j2 Global®, we work in a culture of collaboration and welcome those who desire to join our growing global community. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.

J2 Global offers competitive salaries, health benefits, a 401k, and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then j2 is the place for you.

J2 Global® is an Equal Opportunity Employer.