Director, Email Marketing - Offers.com
Ziff Davis Commerce is looking for an experienced and data-driven Email Marketing Director to help expand our newsletter and deal programs. The role is located in either the Ziff Davis NYC or Ziff Davis Austin office. In this role, you will play a key part in the end-to-end planning and execution of high volume email campaigns, including scheduling, deployment, analysis of performance, optimization and management of technical projects.
The ideal candidate will be experienced in the email marketing space and demonstrate the ability to manage an email marketing program with a keen eye for detail and delivering clear and concise messages to users in a way that drives engagement and revenue growth. The right candidate will be able to come up with creative ideas and dig into the details to drive results. Additionally, you’ll help design processes to measure and improve our email performance and user engagement. You will be responsible for optimizing and scaling a world class email program, delivering highly-targeted, automated and personalized messages.
- Own the editorial email calendar across Ziff Davis online properties and coordinate with Content, Merchandising and Production teams for maximizing traffic drivers and potential revenue generators
- Work on optimizing subscriber acquisition campaigns – including on-site campaigns, management of sweepstakes and paid marketing
- Ability to deep dive and understand performance drivers
- Measure and manage the growth of the email channel against challenging subscription and revenue goals
- Develop robust A/B and MVT testing programs to optimize engagement and revenue employing a rigorous test, measure and iterate approach to drive continuous improvement
- Drive the creation and implementation of new automated email programs
- Formulate strategic email initiatives needed to drive the customer lifecycle
- Report on progress against goals and relevant email metrics to senior management
- Perform analyses on email performance
- Implement list segmentation strategies for targeted email campaigns
- Work closely with the merchandising teams in the creation and implementation of email campaigns and facilitating the growth of new ideas and mail streams
- Manage newsletter and commerce email production, QA and deployment for multiple company brands
- Create innovative email products based upon user demand and industry trends
- 5+ years in Email Marketing, eCommerce, Affiliate Marketing, Content Marketing or Customer Relationship Management, 2+ years’ experience managing a team
- Proven ability to manage a digital marketing program end-to-end
- Strong written communication skills and ability to convey recaps and plans to senior stakeholders
- Excellent time-management skills, organization and project management skills
- Experience with writing and copyediting
- Experience with enterprise level email platforms, such as: Lyris, Zeta, SendGrid, ExactTarget, YesMail, Cheetah Mail, Strong Mail, Bronto or similar
- Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs
- A thorough understanding of direct marketing principles
- Strategic thinker, can stay on top of tactical execution, high standards and a strong attention to detail
- Bachelor’s degree required, MBA preferred
About j2 Global
Founded in 1995, j2 Global® (NASDAQ:JCOM) is an award winning, leading provider of Internet services through its two divisions: Business Cloud Services and Digital Media.
The Business Cloud Services Division offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications and CRM solutions. It markets its services principally under the brand names eFax®, eVoice®, FuseMail®, Campaigner®, KeepItSafe® and Onebox® and operates a messaging network spanning 49 countries on six continents.
The Digital Media Division, created with j2 Cloud Services’ November 2012 acquisition of Ziff Davis, Inc.
Ziff Davis, Inc. is the leading digital media company specializing in the technology, gaming and men's lifestyle categories, reaching over 117 million unique visitors per month. Ziff Davis sites include Mashable.com, IGN.com, PCMag.com, AskMen.com, ComputerShopper.com, ExtremeTech.com, Geek.com, LogicBuy.com and Toolbox.com. Ziff Davis also operates NetShelter, the largest community of technology publishers dedicated to consumer electronics, computing and mobile communications. Ziff Davis B2B is a leading provider of online research to enterprise buyers and high-quality leads to IT vendors.
As of December 31, 2016, j2 Cloud Services had achieved 21 consecutive fiscal years of revenue growth.
For more information about j2, please visit www.j2global.com
At j2 Global®, we work in a culture of collaboration and welcome those who desire to join our growing global community. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.
J2 Global offers competitive salaries, health benefits, a 401k, and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then j2 is the place for you.
J2 Global® is an Equal Opportunity Employer.