Sr. Marketing Manager - Lead Generation

Marketing Ottawa, Ontario


Description

Brief Description

The primary focus of this position will be to take a leadership role in the development and implementation of marketing tactics focused on lead generation, campaign management and branding activities including SEM, awareness building, website management, and reporting.  Additionally, this person will participate in the strategic planning discussions and marketing planning sessions for the Campaigner brand. 

 

Job Duties:

 

  • Responsible for the creation and implementation of an annual Campaigner® marketing plan and budgets in support of the annual Campaigner® business plan and objectives.
  • Serve as overall project manager and liaison for Campaigner® lead generation tactics including, but not limited to;
  • SEO
  • PPC / search
  • Campaign Analytics
  • Performance reporting, analytics, measurement and metrics
  • Develop and manage relationships with marketing agencies and third party marketing vendors. (SEM Agency, SEO Agency, Affiliate Managers)
  • Maintenance, forecasting and tracking of monthly budgets.
  • Responsible for establishing analytics / dashboards and distributing this information via regular reporting to all key stakeholders on a monthly or as needed basis.
  • Developing and maintaining a demand generation marketing calendar.
  • Ability to work cross-departmentally to gather assets, business requirements, marketing goals and objectives, etc.
  • Manage and coordinate marketing, advertising, media buying and promotional activities as directed

 

Job Requirements and Experience:

 

  • 5+ years of B2B marketing experience as well working in ecommerce settings.
  • 3+ years of experience running large scale search marketing (SEM). Agency experience is a plus.
  • Proficient in Adwords and Bing interfaces and analytics tools such as Google Analytics.
  • Bid management tool experience such as Kenshoo, Doubleclick, Marin, etc.
  • Proven experience in achieving measurable targets for customer and revenue growth.
  • Experience in launching and maintaining an active website
  • Demonstrated ability to show lead growth, and pipeline development for enterprise markets.
  • Must be well versed in current advertising and SEM trends, best practices, reporting, and maintain knowledge base of future trending.
  • Excellent communication skills with the ability to communicate and present effectively, both orally and in writing.
  • Proficient to expert experience with Microsoft Office Suite (Excel, Word, and PowerPoint).
  • Bachelor’s degree in Marketing, Communications, Business Administration, Economics, Interactive Media or a related field or equivalent experience.
  • Experience in providing financial analysis and presenting information.

j2 Cloud Services is an Equal Opportunity Employer.

 

About Campaigner®

 

Campaigner®

 

Campaigner® is Software as a Service (SaaS) business communications service and one of the leading email marketing products that helps small businesses communicate better with customers and prospects and drive more revenue. Campaigner also helps businesses increase the size of their mailing lists, meet email regulations like CAN-SPAM, and get more emails to more Inboxes. 

 

About j2 Global

Founded in 1995, j2 Global® (NASDAQ:JCOM) is an award winning, leading provider of Internet services through its two divisions: Business Cloud Services and Digital Media.

The Business Cloud Services Division offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications and CRM solutions. It markets its services principally under the brand names eFax®, eVoice®, FuseMail®, Campaigner®, KeepItSafe® and Onebox® and operates a messaging network spanning 49 countries on six continents.

The Digital Media Division, created with j2 Cloud Services’ November 2012 acquisition of Ziff Davis, Inc.

Ziff Davis, Inc. is the leading digital media company specializing in the technology, gaming and men's lifestyle categories, reaching over 117 million unique visitors per month. Ziff Davis sites include IGN.com, PCMag.com, AskMen.com, ComputerShopper.com, ExtremeTech.com, Geek.com, LogicBuy.com and Toolbox.com. Ziff Davis also operates NetShelter, the largest community of technology publishers dedicated to consumer electronics, computing and mobile communications. Ziff Davis B2B is a leading provider of online research to enterprise buyers and high-quality leads to IT vendors.

As of December 31, 2016, j2 Cloud Services had achieved 21 consecutive fiscal years of revenue growth.

For more information about j2, please visit www.j2global.com

Our Culture:

At j2 Global®, we work in a culture of collaboration and welcome those who desire to join our growing global community. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.

J2 Global offers competitive salaries, health benefits, a 401k, and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then j2 is the place for you.

J2 Global® is an Equal Opportunity Employer.